Disneyland Paris has launched one of the first elements of its Ratatouille: The Adventure advertising campaign with a new “Rat Booth” app designed to turn you into a rat using your phone or portable device’s camera and a range of customisable options.Available for iOS and Android devices, the app utilises augmented reality to map a rat’s face onto your own. As you look up and down, grin or frown, blink or gaze in wide-eyed wonderment, your Rémy-alike does exactly the same.You can personalise your RatBooth rodent with a range of fun “accessories” borrowed from humans, and take a photo or even a video of its movements.

The app features numerous mentions of the new attraction Ratatouille: L’Aventure Totalement Toquée de Rémy, including on the splash screen and after taking a photo.A link to “discover the attraction” leads to www.ratatouille-attraction.disneylandparis.co.uk, revealing the location of the promotional website, although this link was inactive at the time of writing. A guess at the French address, www.ratatouille-attraction.disneylandparis.fr, reveals the new mini-site in all its glory, including an online Rat Booth.• For Apple devices, the 66.3 MB App Store download requires iOS 7.0 or later, while the 44 MB Google Play download requires Android 4.1 and up.• Discover more about Ratatouille: The Adventure on the DLP Guide mini-site