The orange halfpipe of
RC Racer was always unmistakably inspired by the classic Mattel car series, but now it’s official. Several
Hot Wheels logos have just appeared around the attraction, including one on the base of the travel carry bag at the entrance and another stuck on top of the one of the 2D illustrations on the side of the “plastic” station building. In all advertising for
Toy Story Playland featuring the trademark orange track, Disneyland Paris has been obliged to print a disclaimer stating the Hot Wheels inspiration, but this is the first in-park nod to the brand.
Interestingly, it comes just after the nod to a rival toy brand — Hasbro — was removed from the giant blue
Barrel of Monkeys. A stamp inside the barrel originally read “© Hasbro 2010” but was painted over last month. It’s unknown whether this was removed due to a conflict of commercial interests or a desire not to date this still “new” land now we’re in 2011. Hasbro is counted as one of the resort’s official partners, having replaced Mattel (who originally sponsored
Autopia) around 10 years ago.
Now, how long before Mattel see the opportunity for a lucrative merchandise tie-in and let us pick up a more
portable version of this unique Hot Wheels playset?
Discover more from DLP Guide
Subscribe to get the latest posts sent to your email.
Follow DLP Guide on X and Facebook for Disneyland Paris news and updates as they're posted.