Following on the welcome trend begun with Crush’s Coaster and Cars Race Rally to use the resort’s main parking lot and its moving walkways to push the events or attractions you should return for soon, Mickey’s Magical Party began taking over the area late in December.
First, with banners and placards above the walkways:
Photo: Scrooge, Disney Magic Interactive
With a second style for the smaller spaces:
Photo: Mouetto, Disney Central Plaza
Then, with posters filling all the display cases along the route back to the car parks:
Photo: Scrooge, Disney Magic Interactive
Of course, if you’d like to start the advertising in your real home, you can do that too! The new Spring/Summer 2009 brochure is available now online to order or download, and has been taken over almost entirely by previews for the upcoming celebration year:
The general style and layout remains faithful to that set up for the 15th Anniversary brochures, merely redecorated with these new brighter colours. The back cover even reuses the same tagline — “The only one missing is you!”.
Like much of what we’ve seen of the party so far, the general idea seems to be “if it ‘aint broke, don’t fix it” — just make it brighter!
Photos as credited; brochure images © Disney.
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