As reported with the exclusive posting of the full 40 second TV spot yesterday, there are five different formats for the New Generation Festival television campaign in the UK — including two 30 second adverts and three 10 second spots.
First, we’ll share the 10 second ‘Announcement’ spot that has been played the most heavily so far and actually features the little-seen Incredibles, simply announcing that the New Generation Festival is landing at Disneyland Paris from 2nd April, without a single special offer or call to action at the end:
The idea here is to build interest in the campaign without giving everything away.
Next, Version B of the 30 second spot is worth noting because it’s the only UK advert that features the Lightning McQueen/Cinderella pair-up we saw in the stills posted last week:
Perhaps, now that “cheapquels” like Cinderella 3 have been put to bed, we’ll be seeing Disney branching out with unexpected crossover movies, beginning with the long-awaited “McCindy” (as the gossip rags are calling the couple) romantic comedy. No?
The other 30 second version of the commercial uses the shots of Toy Story Playland where this Lightning McQueen scene is, whilst the two additional 10 second adverts focus on the Kids Under 7 and Save 40% offers respectively, none featuring any real additional or alternate footage.
At the weekend, Disneyland Paris released some ‘Making Of’ photographs from the production of the commercials. Motion Theory, based in California, naturally took to the sun-kissed lands of the original Disneyland Resort in Anaheim to film the outdoor scenes — or rather its second gate, California Adventure.
Here we see the camera set-up to capture the leading float of the park’s Pixar Play Parade (which would have actually been perfect for Paris this year) being paraded through Hollywood Pictures Backlot:
This photo of the clapperboard confirms Mathew Cullen and Christopher Leone to be the directors:
Mathew Cullen co-directed the Black Eyed Peas’ recent Grammy award winner for Best Music Video, whilst Christopher Leone tweeted a link to our video of the TV spot yesterday saying “Looks like the UK version of our Disneyland Paris commercial is already on YouTube”. Well, we don’t waste any time!
Did you spot Nemo falling from the sky? That fishbowl wasn’t animated, it was hung by wire in front of a chroma key bluescreen, with Nemo animated inside to get as realistic a look as possible!
Finally, the RC Racer scene where Donald Duck rides this new halfpipe attraction required the construction of a giant mock-up of the final vehicle, RC himself. The actors screamed as the camera rose and fell towards them, bluescreen behind, ready for Donald to be animated into the empty seat.
The ride vehicle of the finished attraction will probably be slightly different in appearance, and will definitely have far more (though still relatively few) seats — 20 compared to the 6 here.
• You can find all the commercials on our YouTube channel. Favourite and share them with friends!
Videos and photos © Disney, © Disney/Pixar.