You could have been entirely forgiven for thinking, up until now, that the
Disney Fashion store in
Disney Village was something of an afterthought — because it was. Originally known as
Team Mickey, stocking Disney-branded sports gear, it continued to amble along with that name even after the sports items had long been phased out in favour of general clothing. Eventually
given a rebrand in 2007, its interior was functional and uninspiring, like a dull factory outlet shop. But now, after briefly closing for a complete restyling, the store has been transformed — it’s finally fashionable! Less factory shop more quirky boutique, products are laid out in busy themed areas filled with colourful furniture and eclectic props, with as few dull racks as possible. Yes, very trendy — or should that be “Tren-D”? It’s looking very much like the
TrenD store in Orlando’s Downtown Disney, which is a nice surprise indeed.
As we’ve discussed before, the opening of the all-encompassing
World of Disney next year negates the need for several of the original Disney Village stores along this side of the street, offering an opportunity for a much-needed revitalisation. The generic (and tired)
Disney Store is an obvious one to be replaced with something new, whilst
Disney Fashion probably seemed the safest — and this seems to confirm it. For the remaining
Hollywood Pictures and
World of Toys next door, it would be nice if Paris could look to other concepts from the Downtown Disney districts, such as
D Street or
Disney Vault 28…
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