News / Advertising & Print

Last month we introduced the immersive new official Disneyland Resort Paris website for the Tower of Terror, which, amongst its thirteen floors of games and previews, presented a unique competition allowing visitors to produce and upload their own amateur commercials for the new attraction.

The competition launched on 21st February with TV promotions across MTV channels in the UK leading people to the official website. Then, between 8th and 12th March, visitors had the chance to choose from the editors’ pick of the best submissions in both the television and radio category. The eventual winners would win a VIP trip to Disneyland Resort Paris to ride the attraction itself and see their advertisement remade by professionals — the eventual production then appearing on TV and radio networks as the final commercial for the all-important thrill attraction.

Competition at Tower-of-Terror.co.uk

So, with votes counted and winners announced, who — or rather, what — will be helping to launch the resort’s € 180 million investment in the UK?

In the UK, the winning TV advert is entitled “The Long Walk“. It’s a suspenseful, dark clip remaining faithful to the attraction’s storyline and location, following the footsteps of an elegant young woman. The camera follows her heels toward the hotel, then panning upwards to show the Hollywood Tower itself as she checks in. Upon boarding the elevator, naturally it drops, and we then see a feather from the woman’s hat floating gently down the elevator shaft as the attraction logo appears. You can watch the amateur version here.

The winning TV advert concept

For radio, the winner was “I Wouldn’t Mind a Drop…“, just beating a clip starring Mickey and Goofy. The script follows a young man entering the lift of The Hollywood Tower Hotel on a hot day, making the mistake of accepting the bellhop’s offer of a drink with “Yes, I wouldn’t mind a drop…”. The author of the clip recently posted several messages on magicforum. You can listed to the clip here.

The final, professional clips will be made available on the website from 5th April and should be seen across MTV channels and heard across The One Network local radio stations from next week.

Virginie Efira awaits the results of the French competition

In France, famous star of the M6 television network Virginie Efira helped to launch a similar competition for the public to create a commercial, the winner to be announced this Friday, 4th April 2008.

Public art installations. We’ve seen colourful Cow Parades, Super Lamb Bananas and many more… but a crashed lift? This is something new. Jutting at an angle from smashed and upturned paving slabs, a very familiar elevator cabin first appeared yesterday in Leicester Square, one of the busiest public spaces in London’s West End and best known as the home to most European and British film premieres.

Just across the way from the Empire Cinema, a cracked and rusted elevator cabin appeared overnight in the square, surrounded by black and yellow hazard tape, as if dropped out of the sky from a great height through an opening in the Twilight Zone. The cables and mechanisms on top were rusted and snapped, the words “Service Elevator” clearly written above the doors.

Through the murky and dirty windows, passers-by could peer inside to see mysterious imagery from the attraction and The Twilight Zone television series. Keeping guard throughout the day were a team of real bellhops, dressed in the now-familiar Parisian Tower of Terror costumes, creeping around the public who dared to look closer, and hosting several special games and entertainments as the crowds gathered. Written on the sides of the box was simply “www.towerofterror.co.uk”.

It was a little piece of Hollywood Tower Hotel magic in the heart of London, as the resort continues to build momentum with its large-scale advertising campaign for the new attraction. Not since the opening of the resort in 1992, when a miniature Sleeping Beauty Castle toured European cities, have we seen such exciting initiatives to create a buzz about the magic.

Also today, the resort issued a national press release for the UK mapping out 13 Twilight Zone “hotspots” around the country, places where surprising levels of paranormal activity — and belief — have been recorded. Here it is in full:

NATIONAL PRESS RELEASE UK 13 TWILIGHT ZONE HOTSPOTS REVEALED

Brummies beware! According to new research out today from Disneyland Resort Paris, Birmingham is the twilight zone capital of the UK, recording the highest levels of supernatural phenomena.

The research, which looked at strange happenings and unexplained mysteries across the country, reveals the UK’s ‘capital’ and 13 hotspots for twilight zone activity. Commissioned to celebrate the launch of The Twilight Zone Tower of Terror* – a new attraction at Disneyland Resort Paris, inspired by the 1950s TV series The Twilight Zone® – the research has formed the basis of a spotter’s guide to the UK’s real twilight zones.

UK 13 TWILIGHT ZONE HOTSPOTS

‘¢ Birmingham — the twilight zone capital of the UK
‘¢ Bristol
‘¢ Nottingham
‘¢ Leicester
‘¢ Kent
‘¢ Manchester
‘¢ London
‘¢ Reading
‘¢ Coventry
‘¢ Brighton
‘¢ Southampton
‘¢ Edinburgh
‘¢ Cardiff

With almost two thirds (61%) of Brummies believing in the supernatural it’s hardly surprising that the city boasts some of the country’s most bizarre twilight zone activity — from giant hailstones and alien rocks plummeting from the heavens, to phantom policemen, mysterious fires and mince-pie eating Martians.

One example of bizarre Brummie behaviour is when Sylvia Mowday, from Sutton Park, Birmingham, was walking through the park on 12 June 1954, when there was a sudden downpour. She said, “My four-year old daughter put up her little red umbrella and we heard things thudding against it. To our amazement it was a shower of frogs, coming down from the sky, hundreds of them. We looked up and saw frogs coming down like snowflakes”.

The rest of the country shares the same paranoia, with over half (59%) of Brits believing in the paranormal. Other UK hotspots include Bristol, where 12-year old Vvyan Jones from Henbury, broke his arm and for the next two days his hair stood on end. He developed the power to give people strong electric shocks, make lights flicker, watches stop and the TV crackle. Now that’s what you call a shocking excuse for late homework!

If you’re Scottish, watch out for strange happenings in Edinburgh, specifically the Tranent area. In 1997 a phantom lamp lighter began turning on street lamps during the day for no apparent reason — luckily he vanished unharmed, otherwise Burn’s night would have taken on a strange new meaning!

For those of you not sure whether you’ve ever been to a twilight zone before, Disneyland Resort Paris, with the help of author David Sutton, has created ‘A spotter’s guide to the UK’s real twilight zones’. Whether you believe in the supernatural or not, the information contained in the guide will help dispel any doubts, with an A-Z of twilight zone phenomena, as well as tips on how to enter the fourth dimension and side-effects to watch out for. Drop in to www.towerofterror.co.uk to download your copy!

David Sutton, editor of the Fortean Times and author of this spotter’s guide to the UK’s real twilight zones says, “There are millions of unexplained happenings in our world that can occur anytime and anywhere. This guide throws open the door to the 4th dimension for all to see. It’s a fun starting point for your personal exploration of the UK’s real twilight zones.”

Dr. Kenny Webster, Resident Scientist at Thinktank, Birmingham Science Museum remarks: “It will come as no surprise to the residents of Birmingham that we live in our very own twilight zone. Birmingham has the youngest population in Europe and it is well recorded that children are highly susceptible to paranormal events, there are many cases of ‘imaginary friends’ in children which are now being attributed by some as ghostly interactions.”

Miguel Piedra, PR Director, Disneyland Resort Paris comments: “We haven’t had anything as odd as frogs falling from the sky in Disneyland Resort Paris, but we can certainly offer everyone the chance to drop 13 floors when they ride The Twilight Zone Tower of Terror at Disneyland Resort Paris — they may even get to enter the 4th dimension!”

The ‘Spotters Guide to the UK’s Real Twilight Zones’ can be downloaded via the Library of the official Tower-of-Terror.co.uk website here (click the lamp on the left of the screen), a downloadable mini-book with countless fun stories of strange apparitions and paranormal events across the UK. A good idea, not only because Brits seem to have a strange appetite for these kind of mysteries, but because it brings the feelings of the attraction itself a little closer-to-home for people right across the country.

The guide also reveals the firm who appear to be behind some of the events so far — Cow PR (you can find their website here). Their slogan is “We’re not sheep”, and they promise to not follow the herd when it comes to advertising. “We steer clear of ‘factory-farmed’ PR and look for new ways of getting in front of your audiences,” they say. They’ve certainly achieved that with the Tower of Terror.

No information about the crashed elevator cabin appearing in other cities has been released, however, but given the quality and scale of the “art installation”, it would seem a strong possibility this wormhole into another dimension won’t be a one-off.

Keep your eyes open… you never know when The Twilight Zone will open up again…

— Find more details of the UK publicity campaign here. The campaign is due to officially begin from 5th April. Amongst the plans, the Centrepoint billboard in London will be turned into a giant reproduction of The Hollywood Tower Hotel for four weeks.

Extra Magic Hours, half board vouchers, more Disney characters… Just a few of the positive changes we’ve seen at Disneyland Resort Paris in recent years. Another, without doubt — better advertising, and not just in “our” world — inside the resort, too. Since June last year, new and future attractions have been promoted on giant billboards next to the resort hub, plus posters and banners along the moving walkway to the main car park, just as new attractions and entertainments have been for years along the parking lot tram route at Disneyland in California, and other resorts.

For new guests, these have provided the vital information that the new attractions are all located in the second gate, whilst on the “return journey”, they promise of things still to come — such as the latest addition, ‘Stitch Live!’.

These new banners replaced those for Crush’s Coaster and Cars Quatre Roues Rallye on 20th January 2008 as, for the fourth time in the space of 12 months, we see the words “Nouvelle Attraction” next to the Walt Disney Studios Park logo.

The advertisements take on a colour scheme of mainly reds and blues, with the same ‘Stitch Live!’ logo as the new attraction marquee overlapping from the banner in the same style as elements of the earlier Crush and Cars advertisements.

In the car park (or “parking lot”) itself, new posters have also now been installed in the display cases, a rare event for a new attraction until recent months.

These give a closer look at the new image of Stitch being used to explain the concept of the show, which is entirely new to Europe and may prove a little difficult to explain, even once the show has opened — is it a live show with characters? A meet ‘n’ greet?

Whilst from a distance it appears like Stitch is resting on some kind of alien landscape, a starry blue sky expanding above him, the “landscape” is actually made up entirely of human hands, carrying the little blue alien across the audience of the “living character” attraction.

Hard to do that with CGI on a giant screen, admittedly, but hopefully those hands will at least be used for great applause once Stitch makes his debut on 22nd March!

— With thanks to the 15th Anniversary Blog and WDSfans.com for the photos!

Living in the UK or France, it almost feels like Disneyland — and The Twilight Zone — are staging a full scale attack on the airwaves. Whilst the major national networks are premiering the brand new “Celebration Continues” commercial from this Monday, last Thursday, 21st February, saw the launch of an exciting campaign across British MTV channels and, earlier, the French M6.

For the first time ever, members of the public — and of course, Disney fans — will have the chance to create the new attraction’s TV advert themselves. This comes following the “leaked” video of a dog being mutated within The Hollywood Tower Hotel’s elevator and the initial launch of the official attraction website.

MTV channels in the UK began airing a special trailer for the competition last Thursday, featuring presenter Ricky Haywood-Williams wandering the halls of the hotel as he directs entrants toward www.tower-of-terror.co.uk. There are a grand total seven MTV-branded channels in the UK — MTV One, MTV Two, MTV Hits, MTV Base, MTV Dance, MTV R and MTV One+1.

Whilst the short commercials focus on the competition, they also mention to a wide audience all the key points: The Twilight Zone Tower of Terror, Disneyland Resort Paris and Now Open, hopefully sparking interest in the new thrill attraction amongst the important youth audience.

Launched alongside these promos, the “fourth floor” of the official website now features either Ricky Haywood-Williams (for the UK) or Virginie Efira (for France) introducing the competition and its rules. Entrants must create their own home-made videos — featuring all of the required elements, such as the bellhop and elevator — to be uploaded via the website.

The 10 (or 5, depending on which source we believe) ‘best’ attempts will then be open to a public vote between 8th and 12th March to choose the winner, who will win a trip to Disneyland to ride the attraction and see a fully-professional version of their advert made before their eyes by Disney and MTV.

A similar competition to script a spoken radio advert is also available, in partnership with GCap’s One Network of no less than 38 local radio stations across the UK. Members on magicforum also report competitions to win a trip to ride Tower of Terror on the breakfast show of London’s Capital Radio, also owned by GCap.

The final, professionally-created commercials will be broadcast across MTV and the One Network stations from early April, ready for the attraction’s press launch weekend on 4th-6th April, which will include a belated official inauguration.

BrandRepublic, online news source for the advertising industry, brings us an article about the entire UK publicity campaign, which actually looks to be rather exciting — particularly if you live in London.

In a later stage of the campaign, timed to coincide with the opening of the attraction on April 5, Disney has booked a special installation at the Centrepoint billboard in London.

For four weeks from April 7, the billboard will be dressed to appear like the Hollywood Tower Hotel featured in the ride. An integral screen will show the distorted pictures of people previously generated by the website.

The billboard will be supported a nationwide campaign of six-sheet posters and interactive posters in ten key locations around London.

According to Federico Gonzalez, senior vice-president of marketing for Disneyland Resort Paris, the campaign is designed to appeal to 13- to 15-year-olds through media platforms they engage with.
Gonzalez said: “We are delighted to develop a marketing campaign to attract new, older children to Disneyland Resort Paris. Twilight Zone Tower of Terror is a white-knuckle ride and we wanted to create a fast-paced, fun marketing campaign to reflect this.”

So, rather than allow this major attraction to be overshadowed by the continuing 15th Anniversary promotions, it appears to be being given a generous publicity campaign of its very own. Something that, in the recent past, has been rare outside of France.

— Are you entering the MTV competition? Let us know on magicforum!

Visitors can access the official website of The Twilight Zone Tower of Terror through several different addresses, such as www.towerofterror.co.uk, www.tower-of-terror.co.uk, www.tourdelaterreur.fr or www.tour-de-la-terreur.fr, which all redirect through to the site’s actual location — www.disneytowerofterror.com.

The website opens with an aged, 1939 newspaper front page as the language select screen. Versions are already available for France, the UK, Belgium, the Netherlands and Spain, quite an array compared to past website launches. Named the “Tribune of Terror”, the newspaper’s clever strapline reads “However scary the story, we never let it drop”.

Choose your country and the text on the newspaper immediately changes to the relevant language, with a headline reading “5 People mysteriously vanish from the Hollywood Tower”. Either side, you can see more analysis such as “A new theory on the mystery” along with a story about the premiere of The Wizard of Oz, also in 1939.

The newspaper then morphs into a modern-day 2008 edition, with “The Hollywood Tower Hotel re-opens for business” as its headline. In the masthead, spot an advertisement for “Hotel management school” and a picture of the first Tower of Terror, at Walt Disney World, with the words “Introduction to free fall”. Other headlines on the front page continue their coverage — “Relatives of those who vanished are reunited”, “Retrospective: exhibition of furniture and objects”, “Interview with Burt Umble [spot the pun?], the new owner”.

The animation doesn’t give you too long to read these headlines, however. The page zooms into the lead image — a bleak view of the hotel through twisted gates, taking you through the overgrown gardens and through the entrance doors as lightning cracks overhead. Inside the Lobby, the camera rests on the homepage of the entire site, with the first appearance by our friendly bellhop:

The website is introduced by the bellhop, with various items around the lobby now leading to different floors. Leave the page to run, however, and you’ll see several more clever special effects. Lightning hitting the mirror, the chalkboard turning into a view from the dropping elevator cars, or maybe a ghostly bellhop…

He’s not the only translucent habitant within the website. A little later, you’ll see a happy couple remarkably similar to that in the attraction’s actual pre-show video, shot more than 14 years ago. The elevator doors in the distance glow green as shrieks and screams echo through the halls from a falling elevator. Finally, the child movie star and her mother — also from the pre-show video — appear to check-in. The girl even still has hold of her doll!

Let’s hop into the elevator and ride to our first location. As you travel, scenes blur past the screen. Look closely and you might even spot a few false teeth lost in the Twilight Zone!

The second floor is home to the Library (since the website doesn’t follow the “real” layout of the hotel exactly), where a very polished preview video clip appears on screen via the old-fashioned television.

Click ‘Switch Off’, and you see the full library, lit by elegant Tiffany lamps, with the bellhop picking a book up from the floor.

Despite this area being described as “Discover the Tower of Terror”, there isn’t a great deal of information given, or much of an introduction of what actually happens during the ride. Instead, you’re offered just a few pages from the bellhop’s book to build your own thoughts about the Tower. It even features two pieces of real Walt Disney Imagineering concept art, which we’ve featured in the past.

Up on the third floor, a scene from the attraction’s boiler room is used to promote some Jaw-dropping offers.

The offers pop up with a background of the Tower and Le Château de la Belle au Bois Dormant. The font/typeface used throughout the website is particularly well tied with the theme.

The fourth floor is home to the Terror Movie Theatre, one of the website’s most important features. Here, you’ll see MTV presenter Ricky Haywood-Williams in the UK version and famous M6 presenter Virginie Efira for the French version. Following the presenter’s introduction, a movie reel is projected on the screen continuing their explanation of this unique competition, allowing the public to dream up their own commercial for the attraction. (Look out for more on this soon!)

The bellhop won’t take us any higher at the moment, so we take a sudden drop into the Basement, where the second key feature of the website is located. In a boarding hall similar to that in the real attraction, a door opens to invite us to step aboard and experience what’s known as “The Tower of Terror Effect”. What’s that? It’s different for everyone, apparently. It’s whatever happens to you when you take that gravity-defying plunge and momentarily slip into the Twilight Zone.

For the website at least, though, it’s just a fun picture manipulation game, introduced with a special logo across the elevator doors…

When the doors open onto the darkness of the elevator shaft, you’re invited to upload a photo of yourself… or at least someone you’re familiar with. Let’s choose this one…

Position the photo and pick your chosen manipulation effect. Enter a headline and some text, and your friend will soon receive, via email, a customised Tribune of Terror with your frightening “Tower of Terror Efffect” photograph splashed across the front page…

Using the latest Flash technology, not to mention a great deal of care and attention toward the attraction’s theme and story, the website builds once more on the successes of past mini-sites such as Space Mountain: Mountain 2 and the 15th Anniversary, put together by the same external firm.

With their ideas such as video characters interacting with environments now perfected, here is the most impressive website for a Disney attraction anywhere in the world.

But, as you’ll no doubt notice, the online Tower of Terror world is far from complete yet. A noticeboard in the lobby advertises a Guided Tour with such future thrills as a Games Room, Makeover Room and Presidential Suite. Originally advertised for 25th February, the launch date has now changed to 3rd March 2008. With equally beautiful, brand new “sets” and locations built especially for the website, these new areas will add a whole new dimension to The Hollywood Tower Hotel, it’s history and legend.

Wait, did you misread that? Not quite a “virus”, but what’s known as a “viral”…

This is actually the very first time Disneyland Resort Paris has used the new — and, occasionally, very effective — method of online video sharing to advertise their resort in Marne-la-Vallée. Create a video with a bizarre or interesting enough “hook”, that just happens to feature your product, and there’s a chance it’ll be passed from person-to-person across the internet. No need to pay a television company for airtime, or websites for advertising space. Just upload the video, and let the viral spread… Readers in the UK will already know of the famous and incredibly successful “Cadbury Gorilla” viral advert, featuring a gorilla playing the drums to a Phil Collins song, with nothing but a purple background to link the advert to the chocolate maker.

Disney’s Hollywood hot-dog video was first posted, without explanation, on the official 15th Anniversary blog. Clicking “play”, you’d be forgiven for thinking host Tristane was just showing us some nighttime CCTV images from around Disneyland Park, filmed during this past Christmas season. The lights are still twinkling, but not a soul is around…

Suddenly, something runs across the frame… a wild dog! Do they really roam the park at night?! How strange…

Next, we’re on a glittering, illuminated Hollywood Boulevard. The dogs runs across from Toon Studio towards… yes! We can see where this is going now…

The Hollywood Tower Hotel. In their preparations for the public opening, it looks like the bellhops were more than happy to test the service elevator with un petit chien…

Emerging, a few faster-than-gravity drops later, as a stretched-out sausage dog. Maybe this is why the parks’ hot dogs are so expensive?

Rather than television advertising, the marketing directors are, for the first time, trying to directly capture some the elusive, younger “iPod generation”. Or in this case, rather, the “YouTube generation”. After all, it’s the young thrill-seekers to whom The Twilight Zone Tower of Terror should appeal most. Their word-of-mouth amongst friends, video sharing and parental persuasion to visit, hopefully, the pay off.

How is it doing so far? The original video displayed here has been seen 5,164 times on the Paris-based Dailymotion, most popular for video sharing in France, whilst a fan’s re-post of it on YouTube has gained just 1,397 views. Most impressive, however, is this duplicate posting of the video back on Dailymotion, currently standing at a very impressive 74,327 views!

As well as an inventive teaser for the new attraction, the viral video aims to give a little inspiration for a unique new competition recently launched across several of the resort’s international markets, allowing visitors to the attraction’s official website to imagineer their own teaser which will then, crucially, make the reverse-leap from the internet to television.

Here’s the official DLRP Today idea — show a gorilla (preferably the Cadbury “gorilla”, or a close relative) wandering the parks and climbing aboard the service elevator. When it drops into the Fourth Dimension and the doors open, none other than Phil Collins steps out into the boiler room. He’s got a soft spot for the resort, after all.

No, we don’t expect to win.

So you presumed that, just because The Twilight Zone Tower of Terror is already operating at two other Disney resorts and looks rather like the one in California, we’d be seeing all the same old publicity photos to advertise the Parisian version? Yes, so did we. Not even the brilliantly remastered key visual seemed to make it any less likely.

As it happens, we couldn’t have been more wrong. Just a few weeks after we brought you those clever publicity shots of Mickey and Minnie’s first trip to their new, nearby Hollywood, Disneyland Resort Paris has released another series of far more sinister images. There are screaming on-ride photos, atmospheric lobby scenes and, first things first, spectacular establishing shots…

Moonlight breaks through the rolling clouds above The Hollywood Tower Hotel, bathed in purple lights, as an antique motorcar pulls up the drive with another set of willing victi— err, “guests”. Such high regard for the theme and period of the attraction is exciting to see — a CGI motorcar? Maybe one day Walt Disney Studios will have ambitions for its own, real Hollywood vehicles.

Inside, we’re introduced to the starring family, famous reception bell in the foreground. They’ve clearly been practising their “concerned/intrigued” facial expressions very well…

Whilst, on the other side of the reception desk, we’re introduced to a wonderfully sadistic-looking bellhop. This photo in particular is sure to see a great deal of use, with such atmospheric lighting and well-positioned actors. The deeper red of the bellhop costume, compared to the magenta of their American cousins, lends the entire attraction a darker feel from the outset.

The family edge nearer to the service elevator doors as a ray of smoky white light slices through the scene.

Not only atmospheric and good to look at, the photos also do very well setting up the story and explaining to first-timers the sequence of events inside the Tower, such as the fateful steps through the elevator doors…

Again well-lit with perfectly positioned actors, from a very unique and effective angle.

They’ve remembered the classics, too — several “on-board” photos are included in the set, featuring the family and other guests screaming at the elevator drop, as the bellhop nonchalantly sits beside them.

It might appear that Disneyland Resort Paris have been late to begin advertising the attraction, with holding it back until an April 2008 press launch, but these past months have clearly been well-spent preparing an excellent campaign — and these images, they’re just a drop in the ocean…

— All photos © Disney.

Yes, “more of the same” quite literally, in fact. Posted on the brochure ordering system of the UK Disneyland Resort Paris website, this latest brochure cover is for the upcoming Spring/Summer 2008 edition, the third holiday guide for the 15th Anniversary following the original Spring/Summer 2007 edition and second Autumn/Winter 2007/08 publication.

The cover uses what is expected to be the “key visual” of the extended 15th Anniversary “The Party Continues“ season — more specifically, one of the original anniversary visuals we first revealed ourselves back in July 2006, now simply re-dressed with Tinkerbell, Mickey Mouse and a fluttering red ribbon or carpet.

And that’s it — “The party continues”. So, are Stitch Live and that little Tower they’ve been building for the past two and half years no longer opening during this season?

Casually perusing brochures in their local travel agent, the average customer has no idea whatsoever that this Spring/Summer 2008 season will, in fact, mark the official launch of — you guessed it — The Twilight Zone Tower of Terror. Which, as we must echo once again, is without doubt the biggest single addition to the resort for over 10 years, since Space Mountain: De La Terre a  la Lune, infact.

Now would be a good time to dig up a little treasure from the past, then, courtesy of DLRP Magic!’s ‘Classic Brochures’ page. Long-time fans will remember the 1995 launch campaign of Space Mountain well, and the holiday brochure released in July of that year certainly didn’t disappoint — a dark and moody portrait of a rocket train being fired toward the moon, the mountain only vaguely visible as an ominous blue glow.

The holiday brochure isn’t the entirity of the campaign, of course, but it’s a good indication of where the resort’s marketing priorities will lie. The 2007 brochure covers made no mention of Crush’s Coaster or Cars Quatre Roues Rallye, two additions which would later be incredibly well-received by the public, and — would you believe it — practically no country other than France saw any promotion whatsoever for these two fairly major additions to Walt Disney Studios Park.

So, whilst The Twilight Zone Tower of Terror will be given advertising at some point (in fact, it already is in some French locations), don’t immediately expect it to be the focus of next year’s campaigns. The best idea, it seems, is to stick with what works — regardless of any €160m attractions you might be opening.

What do you think? Should they be saying “The Party Continues” or “Drop In… if you Dare!” for 2008?

— Our UK guests can order the brochure here; Everyone else, look out for our usual preview soon!