News / Advertising & Print

The Disney Filmparade has brought us some truly brilliant looks into the world of Disneyland Resort Paris in the past — such as the creation of Disney’s Once Upon a Dream Parade or the Imagineering of Crush’s Coaster. Whilst basically a television promotion for the resort in the competitive German theme park market, nothing compares to the gems this show regularly throws up.

In their second special edition for The Twilight Zone Tower of Terror (following one many months ago), then, is there anything close to a “gem” worth looking out for? Well, the 58 screen caps which follow the video might answer that one.

It’s all in German, but, whatever your language, “enjoy!”…

Now, if it’s the first time you’ve seen the video, pick your jaw up off the floor. Let’s start again from the very beginning, the images in this TV special are going to take a while to sink in…

1. Tower of Terror street-level view, some months ago.

2. Pre-show video inside one of the two Library rooms.

3. Test riders (in costume!) superimposed on the screen.

1. View from halfway, early 2006.

2. View downwards, early 2007.

3. Tower going vertical timelapse.

1. Tower reaches full height at sunset.

2. Inside the hotel lobby, bare concrete, no ceiling.

3. (Almost) Completed ceiling with intricate paintwork and wooden carving.

1. Lobby with details on arches and progressing floor – note the beautiful floor tiles.

2. Some of the artifacts and forgotten ornaments to be dotted through the hotel.

3. Read our article about the Tower’s accessories for more on these.

1. Some of the real books to fill the bookshelves in each library, many by famous French authors.

2. Inside one of the libraries – note the wood panel ceiling, bookcases and countless accessories.

3. One of the boiler rooms (loading areas) during heavy construction.

1. Inside the completed boiler rooms – see the stairs to upper boiler room (2nd loading floor).

2. Panning along the incredible detail of the boiler rooms, acclaimed in DCA (and no doubt soon in WDS) for their spectacular show lighting.

3. One of the infamous service elevator entrances.

Continued with MUCH more on Page 2…

The trailer has been published online by Parisian post-production company nightshift, labelled ‘Disney Big Time’ and running for around 2 minutes, it comprises a series of footage and graphics introducing the extended celebration and its main attractions, set largely to the gospel choir song “Oh Happy Day”.

You can watch the trailer in Flash format here, before we take a shot-by-shot look at what they’ve created…

“The 15th anniversary celebrations… Extended by popular demand” reads the first graphics sequence, against a deep red background of ’15’ logos and the words ‘Big Time’, which is used throughout the trailer.

The the familiar 15th Anniversary anthem music of “Flying”, we’re reminded of the launch campaign for the 15th and its events so far through footage and, later, still images cut together at split-second overlaps, building to the grand finale…

…of the original television campaign, where a family watched the illumination of the Castle’s decorations. The music here suddenly dips, the footage seeming entirely separate to the new publicity campaign which follows.

A round of slow clapping, illuminating more stars againt the red background each time, eventually builds to a full applause and the full, sparkling ’15’ symbol seen on Disneyland Park’s LED banners.

As pre-recorded applause continues, the words “The party continues… big time” and “Ready for even more… Happy Days?” appear on screen.

As the title song fades in, the screen dissolves to black…

…And we’re introduced to a young girl, squinting in the sunlight on the Central Plaza stage, swaying her head from side to side and tightening her face as she reaches for the first notes of the song. Mickey clicks his fingers next to her…

…Before a man appears on screen to sing the opening “Oh Happy Day!”, shaking pixie dust from his fingers.

The same man then appears in a rather barren shot stood before The Twilight Zone Tower of Terror, still shaking his fingers, with the first of three large letter effects used to introduce this “New Attraction”. The construction walls are painted over digitally with a plain yellow wall, whilst a neat effect of thunder and lightning fills the sky above The Hollywood Tower Hotel.

The shot is soon filled with the other members of the “family” who appear from behind him, as a “bellhop” leans in to give a menacing stare to the camera. The costume used here is actually that seen in the video introductions of Disneyland15.com — the actual bellhops have much darker outfits with plentiful ‘HTH’ branding.

The logo for The Twilight Zone Tower of Terror appears on-screen with a starry black background.

Then, still to the words of “Oh Happy Days”, we’re shown a selection of footage from the terrifying, faster-than-gravity freefall of the Tower of Terror…

Continued on Page 2.

The confirmation comes not from Disneyland Resort Paris themselves but a third-party travel company, Thomas Cook. Their latest UK brochure, released just last week, continues to put the 15th Anniversary logos and promotions at the heart of its pages, despite the edition serving trip planning as far in advance as December 2008.

Brochures such as these primarily use images, logos and texts provided by Disneyland Resort Paris themselves, and so the official texts and taglines of the extended 15th Anniversary are also revealed already. With a double page dedicated to the events, the introduction reads:

15th Anniversary… Celebration Continues

Party on… the anniversary celebrations continue… Big time!

Disneyland Resort Paris is celebrating its 15th anniversary with the biggest party ever and you’re invited! It’s a celebration work celebrating even longer so they have extended it for 2008!

For French promotions the tagline is expected to use the words “En Grande!”, whilst English promotions have to settle for the rather less “grand” wording of — “The 15th Anniversary Celebration continues… big time!” The words “big time!” are to be featured throughout the texts and promotions.

The second page features a large visual for The Twilight Zone Tower of Terror, with the tagline “Drop In If You Dare” included above the Tower. As previously reported, confirmation of the ‘Stitch Live‘ name is given with a brief description of the experience, whilst High School Musical On Tour is now given a prominent placement at the request of Disneyland Resort Paris, following its exceptional guest satisfaction and feedback in the parks.

Elsewhere in the new brochure, official images show Disney’s Once Upon a Dream Parade, Disney Characters’ Express and Toon Studio in their final, realised forms for the first time.

Also of note is the small amount of information given for Summer 2008 — with a photo of the spectacular 15th Anniversary launch fireworks, the text reads simply “…and for our grand finale, fireworks that’ll make a great day even more magical. It’s a summer worth celebrating… big time!”. With no mention of the ‘Wishes‘ name or even photography of the show, a return for 2008 looks very unlikely. In addition to this probable change of ‘feux d’artifice’, the Summer season is slated to run longer than it has for many years, dates confirmed as 5th July to 31st August!

The official brochure for the next Spring/Summer season is due to be released as usual in around December of this year, whilst additional advertisements and promos will announce the extention online and through media such as Disney DVDs.

An official closing date of the 15th Anniversary is now no longer confirmed — it could well be that the resort will be fast approaching its 17th year when the final pieces of the 15th are removed! It looks like Disneyland Resort Paris really hit the… “big time!” with this idea.

Brochure images © Thomas Cook/Disney; Scanned by DLRP Today.

The red carpet of the 15th Anniversary was first rolled out to the public way back in February 2007, bursting onto the screen with that exciting website teaser and eventually the full Disneyland15.com itself, before making it onto the screens of millions across Europe with the resort’s largest television advertising campaign yet back in March.

For the grand launch events of the anniversary, we saw it rolled out in real life for Miley Cyrus and various VIP guests, whilst stunning print advertisements filled magazine pages, billboards and even tour buses. The whole idea was a huge success, a far cry from the poorly conceived campaigns of Walt Disney Studios Park and The Legend Of The Lion King in years gone by.

Since the launch, the red carpet has continued to roll through each and every 15th Anniversary campaign, big and small, giving the treat of some cleverly themed carpets for Cars, Crush’s Coaster and more recently, Halloween.

Where will it end? The elevator doors of The Twilight Zone Tower of Terror might be a natural fit…

However, we shoudn’t get ahead of ourselves. As announced last week, Disney’s Christmas Season is most certainly back for a fifteenth season this November, joining together the best of Christmas past and the best of the anniversary, plus some extra presents (eg. the Roundup) thrown in.

Despite Christmas seasons rarely being given the gift of expensive advertisements or clever promotions in the past (case in point: last year’s ‘key visual’), this newfound confidence in the power of the 15th campaigns thus far brings an exciting new textile-floor-covering-based chapter for us to stare wondrously upon…

Click to enlarge (724×1024).

Without gushing too much, it’s certainly another great addition to the collection, don’t you think?

The two new promotional posters, a portrait and landscape version of the same design, see the red carpet stretching upwards into Sleeping Beauty Castle decorated both with its glittering ice palace Christmas lights and the character candles of the 15th Anniversary. The characters peering out from Christmas trees along the carpet could be the most interesting detail here, however…

Click to enlarge (1024×768).

Beyond Mickey, Minnie, Chip and Dale in their Enchanted Fairytale Ceremony (now ‘Bougillumination Enchantée‘) costumes, aside from the classic Toy Soldiers making an unusual advertising appearance and ignoring Goofy in his popular Goofy Claus outfit… do you see them?

The two visuals feature a couple of Disney-ised reindeer, standing on their “rear” legs and looking ready to meet and greet their festive park guests. What should we expect of them, new guests for the ‘Dreams of Christmas’ float? Extra characters for Frontierland‘s new Christmas Village? Or perhaps, simply stand-in extras for this promotion, drafted in from the North Pole?

So, if you’re planning on actually visiting the resort this Christmas rather than drooling over the standout effort from the resort’s marketing department above… don’t forget a carrot or two, just in case.

All promotional images © Disney.

When Stitch joined the Halloween festivities in 2006, it marked a turn towards a more “Disney” and “childish” theme for the festival, with fewer of Disneyland Park‘s unique Pumpkin Men and more classic Disney characters dressed up for trick or treating. This was joined with a shift back to the older Mickey Mouse pumpkin logo for the event rather than the darker, and less “Disney”, 2005 version.

This year, as Halloween goes “to the power of 15”, the logo is very familiar. The Disneyland15 logo has simply been given three simple silhouettes of bats, and for Christmas season the same simple idea will follow. Certainly, one thing the old season logos always missed were the words “Disneyland” and “Paris”…

You might have already noticed the logo on the new online advertising banners which officially launched today for Disneyland Resort Paris’ affiliate network…

Or, failing that, a visit to the official Disneyland Resort Paris website in the past few days will not have allowed you to miss the strong Halloween promotions now going on. In addition to links in the “What’s New?” section and on the sidebar, the actual main logo of the website has been completely altered to take on a Halloween theme. All this, to lead visitors to the brand new Halloween mini-site, now launched at the annual www.magichalloween.com address.

Let’s take a look…

The website is open to an unusual mixture of countries, including Switzerland and Ireland now with
their own sections — Ireland in particular has seen a small surge to the magic recently.

Choosing your country sends Stitch flying towards the Castle, before you find
yourself in a haunted house with Stitch at the door — “trick or treat?”

Opening the front door to the masked creature (is this a good message for children?) sends him
spinning monstrously into the room, before leading you to the Halloween events at Disneyland…

A welcome screen introduces the Halloween events effectively.

The main screen is set in Frontierland, with Stitch climbing into a mine cart. With Main Street filled
with Lumiere’s 15th events, will the Far West become the true Halloween homeland again?

“Create your own scary face” lets you do just that, with a nice silhouette of Big Thunder in the
background. The build of the website is very similar in style to the main 15th Anniversary website, an
equally, if not even more, professional.

The “Halloween Festival” tab leads to general information and photos for the season. Nothing
particularly new is mentioned other than that featured in the recent press release.

The 31st October Halloween Party (which requires an extra ticket) gets a much more prominent section this year, equal in size to the main festival information and with much to tempt a visit.
Particularly — absolutely no mention of a “Ghost Ship Cavalcade.”

Main Street is used at the backdrop of the Halloween party. The website also features wallpapers
and a screensaver, information about Kids Under 7 Free and an online game to become the
“Halloween Champion”, though apparently no mention of the actual prize.

Whilst most of the photos used throughout the website are taken from previous Halloween events (largely the 2006 season), a couple of new photos have been produced already this year, seeming to give an impression of the Disney Villains’ Halloween Showtime…

However, the true event is expected to take place in daytime, finally bringing the Central Plaza stage to life without having to wait for darkness to fall. The villains are expected to make way completely for Candleabration (and Disney Characters’ Express, it would appear) to continue as normal throughout the festival.

Overall, a very promising launch campaign for this years Halloween festivities, don’t you think?

Whilst the emphasis on the 15th Anniversary might have left the traditional Halloween events by the wayside, they seem to be planning an event stronger than any year before — that’s the power of 15.

If you’re in the UK, the new brochure is available right now. If not, you’ve probably got a little bit longer to wait, so here’s you’re first look at the Autumn/Winter 2007/2008 15th Anniversary Brochure. Before we look inside, why not look back at the first anniversary brochure, so you can spot the change?

And what a change this is. Once again, a new brochure brings another brand new design both inside and out for the official brochure, which has now ditched the minimal, stylish cover used for the past 3 seasons in favour of a much lounder and more attention-grabbing design…

Front Cover

The recognisable red carpet of classic characters from the advertising campaigns throughout the year has been reworked with a new Autumnal backdrop. There’s no mistake this is a Disneyland brochure — something that was maybe a bit harder to realise with the first 15th brochure and its golden “15” centrepiece.

The general page layout remains similar to the past two brochures – a fold-out first page, price guides within the book and two double-page spreads for each park. However, the actual design has been totally renewed throughout, and is generally more professional, simple and modern yet again, going back to the clean and clear 2006 versions rather than the flashier (and slightly messier, in retrospect) Spring/Summer 2007 edition. The message throughout is that time is running out, the celebration will only last until March 2008.

How better to make that message clear than with the White Rabbit?

First Page, Closed

Fold the page out, and you’ll find the four birthday gifts they’re proudest of – Kids Under 7 Stay & Play Free, A New Parade, More Characters and — here’s the big one — Four New Attractions. How many of us could have ever imagined to see an advertisement like that in an official Disneyland Resort Paris brochure?

First Page, Folded Out

This is also the very first introduction of The Twilight Zone Tower of Terror. They’re making no attempt to hide the size and impact of the attraction, the dazzling key visual we revealed one month ago is clearly the biggest on the page. After all, this really is “it” now — the culmination of their huge investment programme, the biggest single new attraction since Space Mountain. They really can’t mess this one up. The logo used is the one we’re all familiar with, but Disneyland Resort Paris have altered it slightly from California with a darker yellow colour and some Photoshop bevel & emboss.

Contents / Experiences

Into the brochure itself, the Contents page is now as simple and clear as can be. Only six sections are listed, on a red page bordered with gold — a theme then carried through all the introduction pages in the brochure. Opposite, a fantastic photo of the main anniversary characters around a giant “15” symbol. You might have already seen this on those “interactive” billboards in Paris, now also a great way to open the brochure.

The next double page (for the resort’s various “Experiences”) introduces the standard page design of the brochure, quite different to the first 15th Anniversary edition. Lots of “whitespace” and simple, small text bordered by colourful photos. They’re even branching into new territory here with a greater focus on adults and seniors in the photos and a large paragraph titled “Just for grown-ups”, something many fans have suggested for years. You’ll see more additions like this through the rest of the pages…

Parks Introduction

The parks introduction page again uses the Castle and Earful Tower together, that most favourite of mistakes for fans, but certainly looks much more inviting than the previous edition.

Disneyland Park

Disneyland Park already unveiled all of its 15th Anniversary events back in April, but they’ve stuck with the illustrations and visuals to advertise them, placing Dreams of Imagination and Dreams of Fantasy on a red carpet. Even Disney Characters’ Express has made its way into a prominent place on the page, listed alongside Candleabration to hint that — since this brochure is valid from now until March — both of these features will indeed continue right through Halloween and Christmas. The second double-page is more standard, still with Buzz Lightyear in the spotlight and all the usual classic attractions.

Walt Disney Studios Park is the real star of this brochure, finally coming across as the kind of qualified second gate that will make guests decide to stay an extra night. Apparently, there’s some new attractions opening at the park, too…

Walt Disney Studios Park (1)

One page, four new attractions. Crush’s Coaster and Cars Race Rally are still featuring using their same old key visuals and Stitch Encounter (or rather ‘Stitch Interactive Attraction’ for now) is hidden away in there, but the star of this production is undoubtedly The Twilight Zone Tower of Terror. A full page is dedicated to its fantastic key visual and reworked logo.

Remember when no-one thought Disneyland Resort Paris would use ‘The Twilight Zone’ aspect of its storyline at all? Well, now that the first piece of advertising is shouting out at us, it looks like they couldn’t be more proud of it. As with Crush and Cars, however, that recognisable brand comes at a price — they’re now required to print “The Twilight Zone Tower of Terror is inspired by The Twilight Zone, a registered trademark of CBS, Inc.” (CBS being the US television network which originally aired the series) on every page featuring the attraction.

Walt Disney Studios Park (2)

Another thing they couldn’t be more proud of is the actual theme of Tower of Terror. Whilst Space Mountain: Mission 2 was marketed for its thrill alone, they’re already hyping the unique atmosphere and theming of The Hollywood Tower Hotel. The second key visual included is therefore… a bellhop. This brand new image, never before used for the Florida or California Towers, looks set to become very familiar over the next six months. Despite this renewed interest in good theming versus basic thrills, however, there’s no mention anywhere of either Toon Studio or the Hollywood Boulevard projects, which is a shame considering the effort (and money) put into them.

This second double page excitedly lists almost all the attractions at Walt Disney Studios Park — quite an impressive list these days — and also features a glimpse at the very first (and very understated) advertising for Stitch, an image from Hong Kong. What’s more interesting is the small sentence next to its listing in the attractions guide — “Stitch Interactive Attraction — the chance to interview Stitch live”, confirming that the story of the attraction will be a live interview with Stitch in outer space, and that the television studio theme is definitely staying.

Seasons & Events

The Seasons & Events page doesn’t have much to reveal this year, as Halloween and Christmas take a backseat for the anniversary. Next to a nice new image of Stitch to advertise Halloween, we learn only that this October will bring “special shows and events” and “special make-up and hair ‘boo’-tiques”. Christmas is equally vague, but the prominent use of a photo featuring the Enchanted Fairytale “Chandeliers” raises the question if they can be used at the same time as Lumiere’s banners, and if indeed they will return this November…

St David’s Welsh Festival and St Patrick’s Day are also confirmed to return in 2008, following huge success earlier this year.

Disney Village

‘Fun Beyond the Parks’ brings us four double-page spreads showcasing Disney Village, dining, recreation and the Paris region, the introduction page featuring a rather nice new photo of Disney Village itself. The next page, ‘Taste the magic’, features options such as character meals, Half Board, Christmas meals and the restaurant reservations hotline. The new Disney Princes & Princesses meals at Auberge du Cendrillon are given a strong push here.

Spa, Sports & Relaxation

Following on that trend of more adult-orientated features, a new double-page now lists leisure and recreation across the resort with some modern and fresh photos — one in particular not what guests might expect from Disney. The new ‘Celestia Spa’ at Disneyland Hotel seems to be the focus here.

Disney Hotels Introduction / Disney Hotels pages sample

The Disney Hotels pages are another big improvement over the previous edition of the official brochure, with a nicer introduction page and massively improved pages for each hotel. The design is now far more modern and fresh, with new photos, better information and more emphasis on the features only available at Disney Hotels, such as Extra Magic Hours. Continuing their new love of good theming, the first large bullet point on the “why stay at a Disney hotel?” page is now… “Disney theming”.

Disney’s Davy Crockett Ranch gets its own double-page, before the pages shift suddenly into the slightly dull pages entitled “Other Accommodation” for the partner hotels.

2008 Resort Map & Official Partners

The 2008 Resort Map will be a bit of a disappointment to perfectionists. Even though they’d finally managed a correct illustration of the esplanade and hub area for the 15 years development plan revealed in February, the map to be used for 2008 is the same as that for 2007, with Tower of Terror simply replacing Reign of Fire.

More interesting, though, are the “official partners” now featured in the corner of this page — the regulars are joined by Ford and Unilever, Nestlé has now completely gone and right in the middle… IBM. They’re still hanging on!

Special Offers / Price Guide pages sample

The special offers page is also new and improved, the calendar of offers shown via a red carpet wrapping across the top of the page. The usual ‘Kids Free’ offer in the early months of each year is now known by the snappy title of ‘Kids Under 12 Stay, Play & Travel for Free’.

Price guide pages use better photos and are generally simplified yet again. New features include more emphasis on the special benefits at Disney Hotels and the various offers and options available with each booking — “Add Half Board Plus for £16”, for example, similar to the new booking system of the official website.

Eurostar / Mickey’s Holiday Dinner Show

This being the UK brochure, there’s a lot of extra space devoted to travel and transport, in particular the direct Eurostar which moves to St Pancras International from 14th November and will then enjoy journey times of less than 3 hours from the heart of London to the gates of Disneyland. There’s also photos and details on the new entertainments and privileges introduced to make the direct Eurostar a little more “Disney”, such as a jazz band at London and better activity packs for kids.

Finally, amongst the three double pages of “magical options”, one change stands out — it appears that the Christmas dinner show at Disney’s Newport Bay Club, formerly titled The Magical World of Tinker Bell, will change its name this year to ‘Mickey’s Holiday Dinner Show’. The vague description mentions “music and dance” with “Disney friends”, hinting perhaps that the only change may be the name.

Back Cover

And there we have it, the second and final Official 15th Anniversary Brochure!

The world outside the gates of Disneyland now knows that Tower of Terror is on its way to Paris in just six months, that ‘Stitch Interactive Attraction’ will bring the new attraction total at Walt Disney Studios to four, and that — quite simply — this is one year at Disneyland nobody should miss.

All images scanned by DLRP Today, brochure © Disney.

This special official footage has been prepared by the resort for posting on their Disneyland15.com Official Anniversary Blog. An article featuring the video was originally posted last week, though disappeared soon after following technical problems with the video. The video has now “resurfaced” and gives a (you guessed it) turtally unique view of the very first thrill ride based on any Pixar movie, anywhere – Crush’s Coaster. This will also be the footage we’ll see for years to come, whenever the attraction is featured in motion…

The footage is presented fairly “raw” – simply the resort’s new official footage of the new Walt Disney Studios Park attraction with some sound clips from the Toon Studio press kit over the top. The music is therefore rights-free, created for any press use on television, and not the music heard at the attraction itself – which is based on the film’s original score.

For anyone who hasn’t had the chance to take a dive on Crush’s Coaster yet, the video gives an excellent view of how the Walt Disney Imagineering-developed digital projection technology blends seamlessly with the coral reef and rocks surrounding the two identical projections – Nemo and Squirt appear completely believable, floating in the water-less undersea dark ride. The dazzling jellyfish are also shown, however the video footage available so far fails to feature either the Angler Fish or any of Bruce’s submarine attack.

As you will have noticed, the footage of the ‘EAC’ roller coaster segment is not taken directly from the ride itself, but created using one of the real ride vehicles against greenscreen – with some humorous faces from the actors on-board as they attempt to act out the ride. This version of the footage made available to the public doesn’t show the spinning effect, nor the true intensity of the ride, but allows us to see a very professional piece of promotional footage that will no-doubt be well-used long into the future with added voice-overs, etc in places such as the resort’s Disney Hotels information tv channel.

For fans, there’s no doubt it brings back fond memories of the 1995 Space Mountain footage, where the Disneyland Park roller coaster’s trains were shown flying through a virtual space, rather than the true ride.

Video footage © Disney.

For the first time ever, the entire esplanade and resort hub have been decorated with posters, banners and billboards advertising new attractions at one of the two Disney Parks – specifically, the two new attractions of Toon Studio – Cars Race Rally and Crush’s Coaster. The trail of dual advertisements leads all the way from the parking lot to the entrance of Walt Disney Studios Park, counting down the distance in metres to the location of these two new Pixar-based rides, from 870m at the Disneyland Hotel access bridge to just over 300m at the security checks.

Billboards being installed early on 9th June 2007.

The visuals used are similar to the original “Key Visual” for each attraction, though now each has been edited to photoshop several real elements of each attraction into the picture. Crush’s Coaster therefore features real guests aboard one of the real turtle shell vehicles, and Cars Quatre Roues Rallye features the real 3D models of Lightning, Mater, Luigi and Guido with guests riding in one of the rea, spinning vehicles. It’s also interesting to note that the Crush’s Coaster poster is now darker than the original, and its countdown arrow is cleverly formed with a school of yellow fish.

Billboards under the Disneyland Hotel access bridge.

The advertisements fill the start and end of each canopy over the moving walkways, along with the signs here previously pointing the way to each park and Disney Village. The large billboards under the Disneyland Hotel bridge feature large posters, lamposts around the hub hold banners and poster displays at Disney Village and even the RER station continue the push.

Upon reaching the resort hub and seeing the banners continue toward the security booths, even across the Vinci Parking fences and spaces usually reserved for Disney Village advertisements, the real idea behind this bold new campaign becomes clear. For over six months Disneyland Resort Paris has been using its key visuals showing Sleeping Beauty Castle and proclaiming the new attractions are located simply at “Disneyland Paris”. Now, as guests approach the two parks, these advertisements announce once and for all that the attractions are located at Walt Disney Studios Park, hopefully avoiding anyone enterting Disneyland Park and then asking where to find Crush…

Banners on the resort hub appear to replace Lumière in several spots.

It’s a strong campaign, and a real morale boost for Walt Disney Studios. For the first time, could we be seeing a higher number of guests heading into the Studios rather than Disneyland Park on a morning? Is a balance is finally being approached? The second park really becoming a viable alternative to the original? It’s hard to think that guests heading past almost 50 advertisements for attractions based on such massive hit films as Cars and Finding Nemo won’t be tempted to change their plans and head to the second gate instead…

Photos by Kyoto on DMI and WDS Fans, 9-10/06/2007.