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World of Disney has now completed its first full week of regular opening. The new Disneyland Paris flagship store, at the entrance to Disney Village, was inaugurated on 12th July 2012 with a special ceremony hosted by resort ambassadors Régis Alart and Osvaldo del Mistero.

Just as the colourful globe and Imagineering-designed architecture of the building itself has finally brought a true “Disney” touch to the resort hub, the ceremony saw the rare sight of Mickey, Minnie and Disney pomp in view of the RER and TGV station.

A modest but dedicated crowd of VIPs and visitors awaited the opening ceremony at 3pm, as the ambassadors, joined by Mickey and Minnie Mouse, introduced Joe Schott, Senior Vice President and Chief Operating Officer, and Pierre Monzani, Préfet of the local Seine-et-Marne area. The pair of officials, Joe Schott in less fluent but admirable French, then officially inaugurated the new store by cutting the ribbon as Régis and Osvaldo declared “World of Disney is now officially open!”.

As confetti rained down, the heavens opened in perfect Marne-la-Vallée timing, coating the “World of Disney” marquee, statues and globe in a spray of golden dust. DLRP Today.com reader Maarten was there to capture the events — more photos from inside the store will follow.

Disneyland Paris also released a selection of official photos from both inside and outside the new location, showing off its sumptuous interior and beautiful nighttime illumination. The red marble-effect “World of Disney” signage truly does create a real, unique beauty of a marquee. Quintessentially American but European influenced, as all the best things at Disneyland Paris are.

Video of the inauguration by sebichou92i (YouTube) follows… Read More…

Neatly timed to coincide with the celebrations of 12th April 2012, Channel 5 in the UK broadcast a special behind-the-scenes “documentary” on Sunday, 15th April giving a unique look at the preparations for the 20th Anniversary. Titled Making the Magic: Disneyland Paris – 20th Anniversary, it will be available to watch on the online Demand 5 player until March 2013, but only within the UK.

Not wanting to let such a great promotional piece for the resort go unseen for everyone else, we managed to record the whole show from a DVR box. Quality isn’t perfect (no need for 720p), but hopefully it’s good enough to enjoy. (And yes, Walt Disney built his first park in 1955, not 1957!)

The show naturally focuses mainly on Disney Dreams!, with exclusive input from Steve Davison, Katy Harris and technical director Chuck Davis, but Disney Magic on Parade! is also featured with Kat de Blois and two British parade Cast Members preparing for the parade’s changeover. We get to see “Team Dreams” making last minute preparations on the same day Steve, Katy and Kat took time out to attend a Q&A session with fan sites, making us even more grateful for that opportunity. Added drama comes as Steve drops into the Dreams control room to announce: “There’s a big blue square which appears in the middle of Jungle Book, which I’ve never seen..!”

Knowing the promotional tie-up between Channel 5 and Disneyland Paris before the launch of the 20th Anniversary, this show is clearly more of a glossy promotional piece than a true “documentary” — but it’s also 22 minutes of the best British TV promotion seen for the resort in years. No CGI, no greenscreen, just letting the magic — and the people behind the magic — speak for themselves.

Meanwhile, across the Channel, French viewers recently got to enjoy the far less glossy but rather more revealing “Disneyland et ses Secrets” feature-length documentary on France 3, which can also be found in full on YouTube.

“20 Years — It’s going to be brilliant!” is, loosely translated, the slogan for Disneyland Paris’ 20th Anniversary advertising campaign. These two designs have just been revealed for the campaign’s print and poster ads. Mickey Mouse and Buzz Lightyear will feature in “giant” form on the side of buildings, similar to the TV advertising campaign, pointing the way to Sleeping Beauty Castle and all the anniversary events. The slogan in French, to be translated for other markets, is simply “20 ans ça va être géant!”, hinting at the big and “brilliant” surprises to come during the new Disney Dreams! nighttime spectacular.

Meanwhile, cue hoards of clueless Paris tourists wandering the city in confusion that the fabled towers of this particular château aren’t within quite such proximity to its city streets… Be kind and point them towards the nearest RER station, won’t you?

VIA Gldsun (Disney Central Plaza)

Shhh… Whisper it, but the 1st April 2012 showing of new nighttime spectacular Disney Dreams! won’t actually be its first performance. The odd Sunday launch date might have given it away, or the fact that Disneyland Paris has a history of premiering its new events exclusively for the press a day beforehand, but now it’s confirmed: the so-called world premiere of Disney Dreams! will take place Saturday, 31st March 2012. This will be part of a wider, private 20th Anniversary press event to take place over the 31st March/1st April weekend. But even the press won’t be the absolute first to see the completed show; no, that honour naturally goes to the resort’s thousands of Cast Members, who will get their very own private performance on 29th March.

But here’s an interesting development: thanks to a tie-up with French television network TF1, the 31st March premiere performance will also be broadcast live online, via their MyTF1.fr website. The website is currently running a contest for four French viewers to win passes to the press event and assist in the broadcast, which will be hosted by station personality Sandrine Quétier. On the night of 31st March, the main TF1 channel will broadcast three special promotional spots with Sandrine to introduce the winners of the contest and count down to the premiere of Disney Dreams!, which will apparently then be broadcast live online at the MyTF1 website from 10.30pm.

It has been pointed out that this broadcast, although certainly a giant spoiler for the show, may well be edited or missing segments due to rights issues. It’s also not known whether this particular live stream would be available to view outside of France. Toy Story Playland had a similar live online broadcast on its opening day, hosted on the official Disneyland Paris website, featuring a tour of the attractions and interviews with Imagineers and guests.

And if you can’t make it to any of these premieres? You’re invited to join us for our full HD video of the show, to premiere just a few days later on DLRP Magic! Video, our YouTube channel and of course embedded right here on DLRP Today!

Press release (in French) follows… Read More…

From Spanish to English to French, the multilingual advertising campaign for Disneyland Paris’ 20th Anniversary expands across Europe and all leads to this: the full-length 40-second TV spot, featuring all the scenes in one commercial. Like the New Generation Festival TV spots, new character animation has been specially produced just for these adverts. Notably, as seen above, Peter Pan appearing across the tower of Big Ben in London. That particular scene is currently running as a short 10-second teaser in the UK, with the 40-second trailer only arriving nearer the launch date itself. Meanwhile France will see this full-length advert running from this Monday, 5th March — but you can watch it in HD below.

What do you think — does the ad do a good job selling the events?

Full Disneyland Paris 20th Anniversary TV spot follows… Read More…

Disneyland Paris has launched its TV advertising for the 20th Anniversary in the UK, beginning with 10-second teaser adverts that show an animated Peter Pan projected across London’s Big Ben. It’s all part of the campaign that sees various Disney characters miraculously appear on buildings and European landmarks, hinting at the effects to be experienced with Disney Dreams! from 1st April. These “tactical” spots, designed to create awareness and intrigue with their short running time, will later turn into full-blown 40-second TV spots nearer the launch date itself.

Meanwhile, following the earlier Spanish commercial, a new 30-second English trailer has appeared using different scenes and angles, as well as a much nicer endboard featuring the castle. Ending with “click here”, it appears to be intended for online video-on-demand players. Buzz Lightyear opens the advert, appearing on a modern skyscraper, while scenes in the park show Lightning McQueen flying through the sky and a computer-enhanced Soundsational Parade travelling down Anaheim’s Main Street. Well, Disneyland Paris adverts have never been ones for accuracy.

Watch the new English TV spot below… Read More…

If you follow @DLRPToday on Twitter, you might have got an early look when the site briefly went live on Wednesday, but now it’s here to stay: Disneyland Paris has launched its official 20th Anniversary web pages! This new mini-site, designed as a separate section of the main website, is notably more compact than previous efforts, but that has only to be applauded: if Disneyland Paris are going to put effort and money into their online activity, it needs to be put into the inadequate main website itself. There are no useless mini-games, no disjointed attempts at “social” interaction, just the main 20th Anniversary events laid out in simple and appealing pages. Check them out here.

Pages for Disney Dreams!, Disney Magic on Parade! and Meet Mickey Mouse feature video clips spliced from the full-length promo video already available on YouTube, while Disney’s 20th Anniversary Celebration Train and the 20th Anniversary Extended Hours are also featured. The final page, “Videos & Live Posts”, simply features a YouTube video and a Facebook plugin. Simple and effective.

Surprisingly, after several years moving away from the increasingly unpopular format (last year’s Magical Moments Festival mini-site appeared to make a point of being entirely non-Flash based), these new pages still arrive fairly heavy in Flash animations, at least for desktop users. But switch to an iPad or iPhone, which notably snub the processor-hogging medium, and there’s a second surprise: the pages still work! Yes, a static version of the main menu has also been produced, for web browsers without Flash to fall back to. Even the videos have been encoded in iOS-friendly formats.

The extent of the Disneyland Paris website on an Apple iOS device; sales totalling 250 million+

All of which makes it even more absurd that, if you jump back to the main Disneyland Paris homepage — or indeed, any page on the rest of the website — you’ll be simply provided with a “Flash Plugin Required” message, and no back-up page at all. No links are even provided for the resort’s separate ticket or package booking systems, which don’t require Flash, potentially losing “armchair” visitors who would like to browse the site or book without firing up their PC.

• Look out for DLRP Magic!‘s own complete guide to the 20th Anniversary, launching soon!

The ’90s are back, baby! What once was cast aside as garish colour and simplistic design could be set for a renaissance, if reports of Disneyland Paris’ merchandise ranges for the 20th Anniversary prove accurate. Alongside buzzwords “Celebration” and “Signature”, we’ll see a range titled “Retro-Vintage”, reports Cast Member @ulyssecuvelier on Twitter. Though some niche “Euro Disney” throwback pins were released for the 15th Anniversary, this could be the first time Disneyland Paris has truly explored its own past as a “vintage” idea to be resold anew.

However, with modern 2012 trends now looking back particularly favourably on this early 1990s era, what was garish or simplistic is now gradually being seen again as bold or refined instead. We’re all familiar with throwbacks to the 1950s design style of the original Disneyland, epitomised in websites such as Yesterland, with its colourful flags and block lettering. Even Walt Disney World mines its own past with much focus on Spaceship Earth and its original globe logo (examples below).

But what does “retro-vintage” mean to the relatively youthful resort in Paris? Well — take a look back at the first collage above! We’ve collected together just a few fine examples from our own Euro Souvenirland website, showing off the striking design style which saw Disneyland bombastically launch itself into Europe. A world away from the dazzling, multifaceted, but ultimately somewhat hollow, heavily photoshopped brand of 2012, the simple graphical designs of 1992 look ripe for revisiting.

Incredibly evocative of their time, any of these examples would work wonderfully re-applied to bags, T-shirts, keyrings and beyond. Just look at those paper bags and napkins — the illustrations on those are far more attractive than anything you’ll find even on the merchandise itself today!

It remains to be seen whether Disneyland Paris would want to reuse the Euro Disney logo specifically (unlikely), but it wouldn’t be hard to work the current logo back into this style… that’s if the merchandisers have the same idea of “retro-vintage” as us. We await 1st April 2012 to find out, if 12th April 1992 will come around again…

Also reported to be making up the range of birthday merchandise is a special Disneyland Paris 20th Anniversary wine by Domaine Bertrand. A revisit of an idea from the 15th Anniversary, it will be available in a commemorative bottle as red, white or rosé.

• In the meantime, explore more “retro-vintage” memorabilia at Euro Souvenirland.com!

VIA @ulyssecuvelier (Twitter)