News / Disney Magic on Parade!

Wow, what a weekend! From Friday through to Monday, DLRP Today was at Disneyland Paris for the 20th Anniversary launch weekend, collecting over 2,000 photos and several hours of high definition videos (using a brand new camera bought just for the occasion). Amongst the sights, sounds and surprises we’ve got lined up to share with you: no less than THREE high definition videos of Disney Dreams!, including the real World Premiere on Saturday evening and a spectacular up-close view of the very first public performance on Sunday with a fantastic crowd.

We also had the honour of being present for both the morning and evening inauguration ceremonies, featuring the Disneyland Paris Ambassadors, Philippe Gas, Salma Hayek, Zinedine Zidane and Fabienne Bergmans, winner of the Dutch version of The Voice Kids, who sang the new parade theme “Magic Everywhere!” live. Speaking of which, two videos of Disney Magic on Parade! are also on their way: both the premiere performance on Saturday and the opening day performance the following day. We’ve also taken video and photo tours of the beautiful Main Street, U.S.A. Celebrates! decorations and the temporary Meet Mickey Mouse in Frontierland.

Speaking of which, we were lucky enough to be given a “hard hat” tour of the real Meet Mickey Mouse, in Fantasyland, by Imagineer Laurent Cayuela. No photos or videos were allowed there, as it still technically a construction site, but we were all impressed by the new interior for this meet ‘n’ greet experience — we’ll tell you all about it in vivid detail soon!

Finally, we had the privilege of joining a special presentation at Plaza Gardens Restaurant given by Kat de Blois, Katy Harris and none other than Steve Davison himself! Even better, we recorded the full 45-minute question and answer session on video, so you can see it too — including the official reaction to the question: “When did you decide to remove Central Plaza Stage?” It’s coming…

This week, we take YOU to the 20th Anniversary of Disneyland Paris!

As previously announced, this is “soft opening” week for Disney Magic on Parade!, when the “new” daily parade arrives in the park for public dress rehearsals — revealing its many changes and additions. Yesterday saw the first performance of the revamped parade, and the first play of new theme song “Magic Everywhere” (which we previewed here) in the park. It certainly won’t be the last — unlike under its former guise as Disney’s Once Upon a Dream Parade, there’s no score throughout the parade, just the song played on a loop.

But what we’ve all been clamouring to see are the new floats, starting with the reworking of the original Dreams of Imagation opening float as Making Magic. Its sun, moon and hot air balloon for Mickey and Minnie were icons of the old parade, and they’ve been completely cleared off the storybook float to make way for a pink castle and three characters: the Fairy Godmother, the Blue Fairy and Merlin.

Opening the parade are the Three Good Fairies, who appear to move magically across the parade route using some kind of hands-free segway system. It’s a clever “floating” effect which, along with the nice mix of rarer characters here, might just about make up for the disappointing opening float itself, completely lacking the presence, quality and imagination of Dreams of Imagination.

Far more successful are the gorgeous, whimsical Princess Carriages, each uniquely decorated for their corresponding royalty. Though the three carriages for Snow White, Sleeping Beauty and Cinderella pass by close together, it still affords a far better chance to glimpse the princesses than the previous, rather overcrowded finale float.

Following these is the smaller, renamed Magic of Romance unit, now comprising three couples: Ariel and Prince Eric, Tiana and Prince Naveen, plus new additions Rapzunel and Flynn. For the first time since they arrived in park parades, the royalty of Aladdin and Beauty and the Beast are missing.

From here, the parade consists of four relatively unchanged original floats, now renamed as Magic of Laughter & Fun, Magic of Friendship, Magic of Adventure and Magic of Fantasy. Within these we see the arrival of the White Rabbit, new puppet dancers alongside Pinocchio and Gepetto, bumblebees following Winnie the Pooh, colourful birds flying either side of Adventure and purple-clad pearly kings and queens following Mary Poppins. Each float has a hidden ’20’.

The grand finale is preceded by more dancers, floating on segways, dressed in pink, purple and orange. Repainted in similarly bright shades, Magic Everywhere is the new name for the former Dreams of Romance: Finale unit, now home to Donald Duck, Minnie Mouse, Chip ‘n’ Dale, Goofy and — yes — Duffy. Mickey Mouse, in a new variation of his classic sorcerer’s outfit, ends the parade atop the blue Fantasia-inspired hillside, dotted with anthropomorphised mops holding buckets.

Hidden in the back of the float yesterday was Tinker Bell, but today her place was apparently taken by Donald Duck. More changes could continue tomorrow and Thursday. On Friday 30th, however, the parade apparently reverts back to being Disney’s Once Upon a Dream Parade for a special farewell performance, including the last appearance (for now) of the spectacular Dreams of Power villain float, which will be sorely missed in the new parade.

It won’t be until Saturday, 31st March that we see Disney Magic on Parade! officially premiere at the special time of 3pm. On 1st April, the first advertised performance date, this reverts to 5pm for the rest of the 20th Anniversary year. DLRP Today will be there to cover both dates, so look out for more reports and our new HD videos next week. But for now, what are your first impressions?

MORE PHOTOS NewsDLRP.com

From Spanish to English to French, the multilingual advertising campaign for Disneyland Paris’ 20th Anniversary expands across Europe and all leads to this: the full-length 40-second TV spot, featuring all the scenes in one commercial. Like the New Generation Festival TV spots, new character animation has been specially produced just for these adverts. Notably, as seen above, Peter Pan appearing across the tower of Big Ben in London. That particular scene is currently running as a short 10-second teaser in the UK, with the 40-second trailer only arriving nearer the launch date itself. Meanwhile France will see this full-length advert running from this Monday, 5th March — but you can watch it in HD below.

What do you think — does the ad do a good job selling the events?

Full Disneyland Paris 20th Anniversary TV spot follows… Read More…

Disneyland Paris has launched its TV advertising for the 20th Anniversary in the UK, beginning with 10-second teaser adverts that show an animated Peter Pan projected across London’s Big Ben. It’s all part of the campaign that sees various Disney characters miraculously appear on buildings and European landmarks, hinting at the effects to be experienced with Disney Dreams! from 1st April. These “tactical” spots, designed to create awareness and intrigue with their short running time, will later turn into full-blown 40-second TV spots nearer the launch date itself.

Meanwhile, following the earlier Spanish commercial, a new 30-second English trailer has appeared using different scenes and angles, as well as a much nicer endboard featuring the castle. Ending with “click here”, it appears to be intended for online video-on-demand players. Buzz Lightyear opens the advert, appearing on a modern skyscraper, while scenes in the park show Lightning McQueen flying through the sky and a computer-enhanced Soundsational Parade travelling down Anaheim’s Main Street. Well, Disneyland Paris adverts have never been ones for accuracy.

Watch the new English TV spot below… Read More…

If you follow @DLRPToday on Twitter, you might have got an early look when the site briefly went live on Wednesday, but now it’s here to stay: Disneyland Paris has launched its official 20th Anniversary web pages! This new mini-site, designed as a separate section of the main website, is notably more compact than previous efforts, but that has only to be applauded: if Disneyland Paris are going to put effort and money into their online activity, it needs to be put into the inadequate main website itself. There are no useless mini-games, no disjointed attempts at “social” interaction, just the main 20th Anniversary events laid out in simple and appealing pages. Check them out here.

Pages for Disney Dreams!, Disney Magic on Parade! and Meet Mickey Mouse feature video clips spliced from the full-length promo video already available on YouTube, while Disney’s 20th Anniversary Celebration Train and the 20th Anniversary Extended Hours are also featured. The final page, “Videos & Live Posts”, simply features a YouTube video and a Facebook plugin. Simple and effective.

Surprisingly, after several years moving away from the increasingly unpopular format (last year’s Magical Moments Festival mini-site appeared to make a point of being entirely non-Flash based), these new pages still arrive fairly heavy in Flash animations, at least for desktop users. But switch to an iPad or iPhone, which notably snub the processor-hogging medium, and there’s a second surprise: the pages still work! Yes, a static version of the main menu has also been produced, for web browsers without Flash to fall back to. Even the videos have been encoded in iOS-friendly formats.

The extent of the Disneyland Paris website on an Apple iOS device; sales totalling 250 million+

All of which makes it even more absurd that, if you jump back to the main Disneyland Paris homepage — or indeed, any page on the rest of the website — you’ll be simply provided with a “Flash Plugin Required” message, and no back-up page at all. No links are even provided for the resort’s separate ticket or package booking systems, which don’t require Flash, potentially losing “armchair” visitors who would like to browse the site or book without firing up their PC.

• Look out for DLRP Magic!‘s own complete guide to the 20th Anniversary, launching soon!

The ’90s are back, baby! What once was cast aside as garish colour and simplistic design could be set for a renaissance, if reports of Disneyland Paris’ merchandise ranges for the 20th Anniversary prove accurate. Alongside buzzwords “Celebration” and “Signature”, we’ll see a range titled “Retro-Vintage”, reports Cast Member @ulyssecuvelier on Twitter. Though some niche “Euro Disney” throwback pins were released for the 15th Anniversary, this could be the first time Disneyland Paris has truly explored its own past as a “vintage” idea to be resold anew.

However, with modern 2012 trends now looking back particularly favourably on this early 1990s era, what was garish or simplistic is now gradually being seen again as bold or refined instead. We’re all familiar with throwbacks to the 1950s design style of the original Disneyland, epitomised in websites such as Yesterland, with its colourful flags and block lettering. Even Walt Disney World mines its own past with much focus on Spaceship Earth and its original globe logo (examples below).

But what does “retro-vintage” mean to the relatively youthful resort in Paris? Well — take a look back at the first collage above! We’ve collected together just a few fine examples from our own Euro Souvenirland website, showing off the striking design style which saw Disneyland bombastically launch itself into Europe. A world away from the dazzling, multifaceted, but ultimately somewhat hollow, heavily photoshopped brand of 2012, the simple graphical designs of 1992 look ripe for revisiting.

Incredibly evocative of their time, any of these examples would work wonderfully re-applied to bags, T-shirts, keyrings and beyond. Just look at those paper bags and napkins — the illustrations on those are far more attractive than anything you’ll find even on the merchandise itself today!

It remains to be seen whether Disneyland Paris would want to reuse the Euro Disney logo specifically (unlikely), but it wouldn’t be hard to work the current logo back into this style… that’s if the merchandisers have the same idea of “retro-vintage” as us. We await 1st April 2012 to find out, if 12th April 1992 will come around again…

Also reported to be making up the range of birthday merchandise is a special Disneyland Paris 20th Anniversary wine by Domaine Bertrand. A revisit of an idea from the 15th Anniversary, it will be available in a commemorative bottle as red, white or rosé.

• In the meantime, explore more “retro-vintage” memorabilia at Euro Souvenirland.com!

VIA @ulyssecuvelier (Twitter)

Want to get an early look at the reborn Disney’s Once Upon a Dream Parade, due to officially premiere 1st April 2012? Those brave enough to visit in the late March transition period will be duly rewarded: the new Disney Magic on Parade! is reportedly scheduled to begin performances from Monday, 26th March. This is, of course, unconfirmed by Disneyland Paris, but similar events in recent years have also had a “soft opening” or bedding-in period in the week prior to their launch. Radically redesigned opening and closing floats will be seen for the first time, while the new theme song will make its park debut.

Titled “Magic Everywhere!”, the tune is around four minutes long and was apparently put together by a team who have previously worked on several Disney Channel hits. Along with the brighter floats and costumes, this certainly suggests the revitalised parade will be aiming for a punchier style than the more refined Once Upon a Dream Parade, which originally launched for the 15th Anniversary in 2007.

Meanwhile, though concept art revealed in a promo video showed two of the new princess carriages being designed to carry Sleeping Beauty, Cinderella and Snow White, it has now been confirmed that modern favourite Belle, of Beauty and the Beast, will join them on a carriage of her own. Quite right, too! Less popular will be the decision to cut the current “Dreams of Power” villain unit completely, its last performance being 25th March. There is suggestion it could be added back as a Halloween extra but, as one of the most impressive floats of the original parade, it will be sorely missed.

VIA @InsideDLParis (Twitter)

We’ve already had a glimpse at the concept art for Disney Magic on Parade! thanks to some leaked images late last year, but now here they are in all their high definition, officially-endorsed glory! The 20th Anniversary preview video released by Disneyland Paris on Friday teased fans with an immediate challenge to “screencap” all the new details, and we’re only happy to oblige. As confirmed previously, only the opening and closing floats of the parade will see major cosmetic changes, but for the old “Dreams of Imagination” the difference is dramatic enough.

Gone are the sun and moon, with a pink fairytale castle, magical mirror and pumpkin carriage in their place. Though Tinker Bell will apparently be featured as an actual live character in the reworked parade, that didn’t stop entertainment slipping in a golden ‘Tink at the top of the castle. (Well, at least it’s not the castle…) The float also looks to continue the idea of embedded LED lights, introduced with the original Once Upon a Dream Parade, to give some extra sparkle even in daytime.

Princesses Cinderella, Aurora, Snow White and Belle being knocked off their former “Dreams of Romance” finale float will be reconciled with the addition of two new smaller units. Both Cinderella and Aurora will be pulled along on whimsical carriages by carousel-style horses. LED lights are again hidden amongst the flowers at the rear, while the Sleeping Beauty unit features sculptures of birds, a squirrel and even the owl, to tie it into the story.

Taking the 20th Anniversary‘s theme of “colour, lights and magic” to its absolute pinnacle will be the new finale float. Gone is that calmly-coloured green hillside. In its place, a psychedelic mix of blue, indigo and violet, forming a landscape for the Sorcerer’s Apprentice. Not content with two statues celebrating the moment over at Walt Disney Studios Park, Mickey will perform his thrusting of the magic wand into the skies for real.

The costumes of all the characters here will be brand new and designed especially for the new parade. Artwork below shows Minnie, Chip, Dale, Donald, Daisy and Goofy all receiving their own, brightly-coloured “Sorcerer’s Apprentice” outfits, covered in shimmering gold thread details.

Finally, “Magic Everywhere!” was revealed just this morning by @InsideDLParis on Twitter to be the title of the new song to accompany the parade and other 20th Anniversary events. But is all this enough to convince you the old parade will be given enough “magic” to make it feel new again?