News / Disney Village

Euro Disney S.C.A. published its First Quarter results yesterday for the 2014 fiscal year, with the Disneyland Paris operating group announcing a series of disappointing drops across the board, helped only by some modest guest spending increases.

Covering the period from 1st October to 31st December 2013, the first quarter saw overall Resort revenues fall by 5% to €304.9 million, from €320.7 million in the same period the previous year. For the Theme Parks segment it was less severe, with a drop of just over 3%, while the Hotels and Disney Village saw the worst results with an almost 6% drop in revenues.

With a 9.6 percentage point decrease in hotel occupancy, equating to 51,000 fewer room nights old compared to the previous year, an increase of 6% in average spending per room might look like the only good news here. But even this rise was due only to higher daily room rates, and actually offset by lower spending on food and beverage.

In the parks, attendance decreased by 7%. Though this quarter marks the first results since the end of the 20th Anniversary on 30th September 2013, this figure must still be disappointing given the extra investments made to the Halloween and Christmas seasons, arguably now at their strongest for years. Average spending per guest increased by 4%, however, with Euro Disney S.C.A. pointing to not just higher admissions prices but (at long last) higher spending on merchandise, too.

In his standard statement, Philippe Gas, Chief Executive Officer of Euro Disney S.A.S., said:

“In a still challenging economic environment, we realized lower attendance and occupancy as compared to last year, which resulted in a 5% decrease in resort revenues. However our strategy aimed at increasing guest contribution helped us offset some of the attendance and occupancy weakness as we achieved record guest spending in both our parks and hotels for a first quarter.

Even though we remain prudent given the current economic environment, we believe the fundamentals of our business are strong and we are confident in our long-term strategy focused on investing in the guest experience. The opening of our new Ratatouille-themed attraction this summer fully reflects this growth strategy.”

What appears evident, from the hotel results in particular, is that visitors are more careful than ever about how they spend their money and whether they actually get value back. For an experience like Disneyland Paris, visitors are probably more willing to splash out on a luxury like a Disney Hotel stay, even though they know the value-for-money is questionable. But only up to a point.

And after such a large initial outlay, most will inevitably then reign in spending on extras — meals, shows, merchandise — and scrutinise every Euro spent. Getting greedy with that initial booking price could mean a loss in spending throughout the entire trip. Or it could, more and more often it seems, mean that the initial hotel booking never takes place at all — another company gets the revenue and the room night — or, worst case, the visitor decides not to visit Disneyland Paris at all.

We have, at least, seen a slight shift in hotel package promotions away from huge discounts of up to 40%, which surely only eroded the perceived brand value, and towards “added value” offers like free Half Board Meal Plans or extra nights. More like this would be welcome — rather than taking Euros off a booking, why not offer that as “free” spending money in the parks on a gift card?

Could Ratatouille: The Ride be the saving grace of 2014? Intriguingly, this press release suddenly changes the wording to an opening date of “early Summer”. With results like these, the sooner they can get something of that “growth strategy” on the table, the better.

VIA Disneyland Paris Corporate (PDF Press Release)

We all have those odd jobs we never quite get round to and you’ll need to be a longtime reader of DLRPToday.com now to remember the demise of Hurricanes Discotheque back in March 2010. So it’s with some relief that, three years on, we report the unmistakably ’90s nightclub spot in Disney Village is at last being white-washed into the history books.

Signage and exterior decorations outside the first-floor unit have laid dormant since the club was unceremoniously and hastily shuttered just shy of its 18th birthday, surely confusing for casual guests and certainly an eyesore on Disney Village’s main avenue.

The latest photo above by DisneyGazette.fr shows the exterior stripped of its colourful fake palm trees and the stairs repainted in plain white — removing the previous Hurricanes Discotheque branding and slogans. Here’s hoping the tacky beach shack and all other remnants will be removed soon, too.

Below, the venue as it was before, pictured in April 2012.

Current consensus seems to be that the location will become a Cast Member restaurant or break space, a slightly disappointing use for a prime space within Disney Village which would itself still benefit from an improved dining offer. Previous rumours, soon after the nightclub’s closure, were for an ESPN Zone, a new Sports Bar or an Italian restaurant.

At the very least, the cleared ground floor area could be a good space for a small café or kiosk and seating area — perhaps Frank Gehry’s minimalist 1992 vision is due a return?

VIA DisneyGazette.fr

You thought it might never happen. But at last, the Ratatouille dark ride is official. After years of winks and nods to this open secret from Euro Disney S.C.A. officials, not to mention that vast concrete shell of a showbuilding at Walt Disney Studios Park, CEO Philippe Gas has today publicly confirmed that a “Ratatouille-themed attraction” will open at Disneyland Paris in 2014.

Here’s the full press release, released to coincide with today’s Shareholders annual general meeting:

Marne-la-Vallée, 28 February 2013. During the group’s annual shareholder meeting on 28 February, Euro Disney Chairman Philippe Gas announced plans for the continued development of Disneyland Paris, with the addition of a new attraction based on the hit Disney/Pixar movie Ratatouille.

‘Our new family-focused Ratatouille attraction, which is scheduled to open in 2014, symbolises all of the creativity, innovation and emotion that guests associate with a Disneyland Paris experience,’ Gas said.

Set to open in Walt Disney Studios Park, the attraction is part of the group’s long-term commitment to investing in high-quality guest experiences. That strategy has been fundamental to strengthening the appeal of the multi-day destination, which achieved record-breaking attendance of 16 million visits in 2012.

This unique attraction will take guests into the world of the Oscar-winning Disney/Pixar movie Ratatouille which tells the tale of Remy – a talented young rat who dreams of becoming a renowned French chef. Disney storytelling and state-of-the-art technology will come together in this romantic, larger-than-life, Parisian experience.

‘By developing this new Ratatouille attraction, we continue to ensure our guests can experience their favourite Disney stories in memorable ways that only Disney can provide,’ Gas said. ‘The theme, which is very français, is a tribute to our capital and the unforgettable characters that make Ratatouille the ideal choice for an attraction that fits perfectly at Disneyland Paris.’

The group also announced the extension of its 20th Anniversary celebrations until 30 September 2013. Guests now have a second chance to enjoy the festivities that include a new twist on the award-winning ‘Disney Dreams!’ spectacular. The unforgettable show will now be enriched with scenes from two much-loved Disney animated classics, The Lion King and Brave. In addition,each performance will become an interactive experience when guests wear Disney Light’Ears.

These magical Mickey ears will change colour in time with the show, making ‘Disney Dreams!’ an even more spectacular experience for the whole family.

From today’s annual general meeting, the operating group’s strategy for the resort is now more firmly fixed on expanding Walt Disney Studios Park into a viable partner for Disneyland Park, though no detail was apparently given beyond this already-under construction development.

The press release naturally fails to give many details away about the new attraction — there’s plenty of time ahead for that. Hopefully this is just the start of a well-organised promotional campaign to maximise this €150 million investment. Disneyland Paris has been notoriously poor at “hyping” its new attraction openings, compared to other theme parks and the American Disney resorts — notably California — which build interest with updates and teasers well in advance of the opening date.

Here’s to Paris, 2014…

VIA Disneyland Paris Corporate (PDF)

Long-standing rumours of a LEGO Store in Disney Village have been given new immediacy by the posting of a job recruitment notice for assistant managers. Posted on the Mercuri Urval website, the listing originally made explicit reference to a LEGO-branded retail store at Disneyland Paris and even went so far as to claim it will be the biggest in Europe. The page has now been amended to become more ambiguous, but still references a “flagship / concept store”.

We first reported rumours of a new LEGO Store in March 2012 when, in the lead up to the opening of World of Disney, the now rather superfluous Hollywood Pictures store was seen to be the likely location for such an outlet. That’s still the case, and some rumours suggest LEGO could open as soon as June — but so far there’s no word of an imminent closure for the movie-themed merchandise shop.

Following World of Disney opening last July, which sells the vast majority of general Disneyland Paris merchandise, the older Disney Store was reconfigured into more of a “character merchandise” location featuring franchises such as Star Wars and Cars. A “boutique” refit of Disney Fashion was also completed last year, leaving the remaining Disney Village stores to find a new raison d’être.

LEGO Stores have recently opened elsewhere in France at Lille and Paris’ SO Ouest shopping mall. Locations at the Downtown Disney districts in Florida and California, which are more of an “experience” with large custom-built Disney brick models, were originally given more prestigious “LEGO Imagination Centre” branding, but now appear to be being titled with simply the LEGO name.

Given the floorspace of Hollywood Pictures, the Disney Village location could be big, but maybe not particularly huge. Perhaps LEGO could use the World of Toys store next door too, especially since it would have its through-access cut off from the row of shops here anyway.

Just please, do something about that orange shopfront…

• See the current store: Photos Magiques recently added a new Hollywood Pictures photo gallery

VIA Mercuri Urval, J. Thaddeus Toad, jul (Disney Central Plaza)

Ah, the Disney Store. Not the one in your nearby shopping mall, but the generically titled store that used to be the largest in Disney Village. Now effectively replaced and superseded in both size, style and location by World of Disney, you might well think this rather tired location will be at a loss to find a raison d’être. But, reopening after a short closure on 14th July, it now sees a renewed focus to character groups and a new dedicated Christmas section — the first outside the parks.

Little else has been renewed, however. All the old 1990s props and decoration — including the large spaceship mobile hanging in the centre of the store — remain intact. The ugly dayglo-coloured flat signage outside is still in place, still carrying the generic “Disney Store” name.

Some effort has been made to tie the interior together better, with a smart new mural or “fresque” installed above the displays around the edge of the store, signifying areas for franchises such as Pirates of the Caribbean, Star Wars and Cars or even individual characters such as Mickey and Minnie Mouse. This is slightly different at least to the displays at World of Disney, which largely group items by categories such as homewares and favour resort merchandise over franchise ranges.

Meanwhile the small lower area of Disney Store, historically the original La Poste postal office, is now a dedicated Christmas space. Since the 15th Anniversary it has featured the current season’s merchandise, most recently changing to 20th Anniversary displays for a few months before this recent change. The modest decoration of lights, tinsel, trimmings and props isn’t bad at all, but only stuck-on snow in the window announces this as a Christmas shop from outside.

Presumably all of these changes are merely a stop-gap measure before it’s decided what to do with this space in the longer term. Perhaps split it into several smaller, well-branded boutiques? Or a large (and much-needed) new restaurant? Or why not demolish this whole oppressive, monolithic block and start again, using some of the empty backstage space to create more space out front? We can dream.

In the short term, the restricted opening hours, nondescript name (still curiously overlapping with the actual Disney Store brand) and dated interior almost give the feel of a cut-price outlet store. The store now only opens from 4pm onwards each day, an obvious sign that it’s living on borrowed time.

With rumours of a LEGO store to replace the similarly-inflicted Hollywood Pictures shop further along, let’s hope Disney Village’s true retail revolution is still to come.

PHOTOS Maarten for DLRP Today.com

It can be a beautiful piece of Disney architecture and filled with fun facts and details, but a shop is ultimately only as good as the merchandise its sells. How does World of Disney compare? DLRP Today.com reader Maarten has kindly captured a lengthy photo tour of the new store, showing us what’s on the shelves of this new flagship location for Disneyland Paris merchandise.

Though the store largely presents a kind of “best of” collection of merchandise available at an array of stores across the resort, organised largely by product type through hats, mugs, towels, and so on, it does also introduce a few of its own exclusive ranges. These displays, signified by special “World of Disney – Produits Exclusifs” placards, include items from the colourful Disney by Britto range, designed by pop artist Romero Britto.

One of the main benefits of World of Disney, besides perhaps not having to visit several stores to buy the merchandise that’s taken your eye, is that the aisles between the actual shelves are much wider and more spacious than in any other store at the resort.

Continues with 46 more photos… Read More…

World of Disney is now already a familiar, unique icon for Disneyland Paris. But what went into designing and building this new landmark boutique? Via the Disneyland Paris Generations website, an official video allows some of the creators to speak for themselves, as well as giving us a glimpse at the always fun time-lapse video Disney sets up for most of its major projects.

As it happened, after over 10 years of planning and waiting, this new store rose from the concrete roof of the TGV platforms in just over 18 months. Here it rises in about six seconds.

Video follows… Read More…

World of Disney has now completed its first full week of regular opening. The new Disneyland Paris flagship store, at the entrance to Disney Village, was inaugurated on 12th July 2012 with a special ceremony hosted by resort ambassadors Régis Alart and Osvaldo del Mistero.

Just as the colourful globe and Imagineering-designed architecture of the building itself has finally brought a true “Disney” touch to the resort hub, the ceremony saw the rare sight of Mickey, Minnie and Disney pomp in view of the RER and TGV station.

A modest but dedicated crowd of VIPs and visitors awaited the opening ceremony at 3pm, as the ambassadors, joined by Mickey and Minnie Mouse, introduced Joe Schott, Senior Vice President and Chief Operating Officer, and Pierre Monzani, Préfet of the local Seine-et-Marne area. The pair of officials, Joe Schott in less fluent but admirable French, then officially inaugurated the new store by cutting the ribbon as Régis and Osvaldo declared “World of Disney is now officially open!”.

As confetti rained down, the heavens opened in perfect Marne-la-Vallée timing, coating the “World of Disney” marquee, statues and globe in a spray of golden dust. DLRP Today.com reader Maarten was there to capture the events — more photos from inside the store will follow.

Disneyland Paris also released a selection of official photos from both inside and outside the new location, showing off its sumptuous interior and beautiful nighttime illumination. The red marble-effect “World of Disney” signage truly does create a real, unique beauty of a marquee. Quintessentially American but European influenced, as all the best things at Disneyland Paris are.

Video of the inauguration by sebichou92i (YouTube) follows… Read More…