Monday, 3rd March 2014

Disney’s Oscar-winning, billion dollar Frozen is not just for Christmas anymore

Anna Elsa Frozen Disneyland Paris Disney Magic on Parade

Such surprise, relief and excitement when, for the first time in forever, Disneyland Paris was right on the Disney movie schedule ball in featuring Frozen so heavily during the last Disney’s Enchanted Christmas, a perfect match for the season.

A landmark spot in Disney Dreams! of Christmas and a new redecorated float with Anna and Elsa in Disney Magic on Parade! were the talk of the season, appearing even before the film’s release. It felt like the old days of the ’90s, when Disney’s latest animation releases from Aladdin to Hunchback and beyond were always featured in the park through their year of release.

Fast forward to the thawing days of March, Frozen has just achieved an incredible double: two Academy Awards, for Best Animated Feature Film and Best Original Song, and — no doubt even better to Disney’s eyes — passing the heralded $1bn worldwide box office total.

Frozen: Disney Dreams! of Christmas
Frozen in Disney Dreams! of Christmas

Back at Disneyland Paris meanwhile, Disney Dreams! has reverted to its regular self — with new scenes The Lion King and Brave added last year.

Anna and Elsa still appear on their Disney Magic on Parade! float, shared with similar Walt Disney Animation Studios successes Rapunzel and Flynn, but they’ve still yet to step down from that float to actually meet and greet their increasingly adoring public.

That means, for all the hundreds of thousands of guests visiting the park during Frozen‘s finest hour, their one and only chance of getting a glimpse or even a photo of these new heroines is a blink-and-you’ll miss it appearance during the parade.

And would anyone thinking about visiting even know they’re there? The parade’s page on the official website, for example, doesn’t feature any photos of them or, err, any actual text whatsoever. There’s nothing official anywhere to actually tell people they’re there.

In classic style, they’ve seized an opportunity yet completely missed it at the same time.

Frozen Disneyland Paris Disney Magic on Parade!å
Anna, Elsa & Olaf in Disney Magic on Parade!

Disneyland Paris is constantly trying to create a pressing, immediate intent for people to visit. A reason why people, who’ve often thought about visiting but hesitated — until their kids are older, until *ahem* a new attraction date is announced — would finally get up and go.

Given the astounding success of Frozen and “Let It Go”, the sheer number of people who must have seen and loved this brand new Disney tale, could this not be a good enough reason?

Doesn’t that parade appearance deserve promoting? Don’t Anna and Elsa deserve an actual meet ‘n’ greet? Wouldn’t it be a fantastic draw to bring the Christmas “Let It Go” scene (or a new scene) to the regular Disney Dreams! show, if only for this year?

When there’s an opportunity like this, don’t let it go…

PHOTOS Photos Magiques

Thursday, 20th February 2014

New “Spring Festival” season set to fill April – June months at Disneyland Paris

Spring at Disneyland Paris

Remember the “Festival of Flowers” (Festival des Fleurs) of 1997 and 1998? Park icons covered in colourful spring flowers, topiaries of Disney characters all around, beautiful displays decorating the flower beds? It was a beautiful way to see in season of “printemps”.

Well, those will remain memories… but it’s this classic event that has apparently served as inspiration for a new season rumoured to begin at Disneyland Paris this April: the Spring Festival, or “Swing Into Spring” if you want the latest reported title.

Disneyland Paris in its usual self-aggrandising style has announced nothing, but information and speculation has been trickling out for almost two months now from various sources.

The speculated season looks set to revolve around a central street event, which will reuse three of the cars from Disney’s Stars ‘n’ Cars. The Monsters Inc and Snow White vehicles were removed from the Walt Disney Studios Park parade on Wednesday, 19th February, and are expected to be redecorated for the new cavalcade “happening”.

Joining them for the Disneyland Park event will be the Mary Poppins car, apparently leaving the Studios without a parade for the duration of the season — characters will simply perform a meet ‘n’ greet in the second park, instead. Update: @InsideDLParis informs that despite missing these three cars, Disney’s Stars ‘n’ Cars is planned to continue as a parade during the season.

Mary Poppins car in Disney's Stars 'n' CarsDisney's 20th Anniversary Celebration Train

Other rumours suggest the long-running Casey Jr train (Disney Characters Express, Minnie’s Party Train, Disney All Stars Express, Disney Dance Express, Disney’s 20th Anniversary Celebration Train) returning in some form with a similar colourful, floral, spring overlay.

Only the Disneyland Paris Casting website has confirmed plans for special spring events, with a casting notice (below) advertising for an impressive 102 dancers. Even taking into account days off, reducing the numbers in each actual performance, that’s a healthy figure.

Disneyland Paris Casting Spring Festival Dancers

Meanwhile, the fresh festival could also introduce some new floral decorations and street animations or meet ‘n’ greet opportunities. Concept art suggesting these was leaked by a blogger in early January and swiftly removed at the request of Disneyland Paris, stating the internal documents were not meant for public release.

More recently, a Mary Poppins “Jolly Holiday” theme has been mooted, which would be a good choice given the film’s fiftieth anniversary and renewed popularity thanks to Saving Mr Banks. This could be confirmed by the appearance of chalk paintings being tested on the pavement outside City Hall on Wednesday, photographed by @DisneylandPfans.

Spring Festival chalk painting test © DisneylandPfans

Created by an artist using just chalk, water and masking tape, it’s not known how these colourful paintings, like those mastered by Bert in the 1964 film, could be put to use as part of a season (or avoid the footsteps of idle visitors).

Dates: the “Spring Festival” is rumoured to run from 5th April to 22nd June, possibly with a “soft opening” day on 4th April, nicely filling the void in the resort’s calendar left by the “summer” opening of Ratatouille: L’Aventure Totalement Toquée de Rémy. Again, no part of this speculated festival has been officially announced or confirmed by Disneyland Paris.

Gradually turning “Spring” into its own annual season makes perfect sense, and though this year looks like being more a trial of the concept (hence the lack of a big announcement too far in advance?), with continued investment it could conceivably become a third pillar season as important as Halloween and Christmas, driving repeat visitors without the need for those increasingly desperate, largely irrelevant year-long “festivals”.

Bonus: “Festival of Flowers” 1997 programme Read More…

Thursday, 20th February 2014

Plans to transfer Disney Hotel characters into Extra Magic Hours confirmed

Mickey Mouse at Disney's Hotel Cheyenne © Photos Magiques

As reported on Tuesday, Disneyland Paris does indeed plan to cancel the long-running Disney character meet ‘n’ greet locations at its Disney Hotels, in favour of having these characters appear during Extra Magic Hours instead.

Mouetto, admin of the top French forum Disney Central Plaza, has been able to confirm the rumours as a genuine “project” with Disneyland Paris, providing the following points of confirmation:

  • Disney characters will indeed disappear from the Disney Hotels in late November 2014 and will be reinstated in Disneyland Park during Extra Magic Hours, with several opportunities to meet and take photos while they prepare the opening of the park.
  • Characters will remain at the Inventions buffet restaurant in Disneyland Hotel and at Café Mickey.
  • There will be a new experience with Disney characters during breakfast at the Castle Club in Disneyland Hotel.
  • Guest satisfaction surveys have indicated the desire to meet and interact with more and more characters, but not necessarily in hotels. The presence of characters only came eighth in the main expectations of a Disney Hotel.

Currently there is no word of any changes to the character appearances at the Empire State Club of Disney’s Hotel New York and Golden Forest Club of Disney’s Sequoia Lodge, where the Disney stars appear during breakfast.

Besides the easier logistics of characters not having to travel to each hotel, the logic can make sense too. Whereas currently guests have the chance to meet just one or two characters in their hotel lobby, if all these characters are pooled together into the park it means much greater variety — and much better photo backdrops, too.

Offering them instead during Extra Magic Hours might not be favourable with late risers, but it’s a good way to ensure the extra characters remain a genuine benefit of Disney Hotel guests (and Annual Passport Dream holders). What will be missed we’re sure, though, are those fun character costumes, unique to each hotel.

VIA Mouetto (Disney Central Plaza), PHOTO Photos Magiques

Tuesday, 18th February 2014

Disney Parks gain queues for characters; Disney Hotels to lose them altogether?

Disneyland Paris Disney Hotels characters - Minnie Mouse © PhotosMagiques

Here’s a double Disney Character update with both good and possibly not-so-good news, depending on your view. First, the unconfirmed rumour that from November 2014 character meet ‘n’ greet locations will be removed from Disney Hotels.

This information seems to have first appeared in a tweet by @DisneyCharPhot on 10th November, then reiterated without a date by @DisneyMoi the next day, followed by a more precise date of 3rd November by @DLRPWonders just a minute later.

Rumour has it that as from early November characters will no longer visit the hotellobbies at DLP pic.twitter.com/MPDOQBE37i
— Disneycharacter Phot (@DisneyCharPhot) February 10, 2014

Starting sometime this year, characters will no longer be appearing at the Disney Hotels at #DisneylandParis!
— Disney-Me (@DisneyMoi) February 11, 2014

Starting November 3th 2014, characters will no longer be appearing at the Disney Hotels at Disneyland Paris!
— DLRP Wonders (@DLRPWonders) February 11, 2014

Obviously we must still treat this as a rumour, since Disneyland Paris has made no comment, but given the number of supporting claims and the fact that the Entertainment department is usually about as watertight as a pair of Captain Hook’s tights when it comes to revealing information, it’s quite hard to dismiss.

Note that the rumours state character dining such as the popular Inventions buffet at Disneyland Hotel would continue, and that it is only the character locations in the open lobby areas of each Disney Hotel which would not longer be used.

Why would Disneyland Paris do such a thing? Isn’t being able to meet Mickey in your hotel lobby a real benefit of staying in those hotels? First, it might not be common knowledge that Disneyland Paris is something of an anomaly with having Disney characters in its hotels. Other Disney resorts around the world are more reserved: characters only appear at their hotels, if at all, in restaurants and dining events, with the only similar exception we can find being California’s Disneyland Hotel, which advertises occasional characters in the lobby.

Goofy - Disneyland Paris - Disney's Hotel New York © PhotosMagiquesMinnie Mouse - Disneyland Paris - Disney's Sequoia Lodge © PhotosMagiques

There’s another side to the story that’s more surprising, though, as apparently it has become a genuine issue that some non-paying visitors and locals walk through the resort and around its hotels, meeting the characters without paying a cent. With that in mind, it’s probably a good decision to reserve the characters to places where only paying guests can meet them.

The story might have a silver lining, too, as Poppy the Monkey on magicforum suggests character numbers will simply be displaced from the hotels to Disneyland Park Extra Magic Hours:

“Hotel Guests are not going to lose out too much, ALL the Characters you could of met in your hotel will now be ready to welcome you exclusively in the Disneyland Park during the Extra Magic Hours.  So instead of just having 2 or 3 Characters to meet in your lobby in the morning, you will most likely be able to meet alot more throughout the park – imagine all the Characters usually hanging out at the 6 hotels (Disneyland Hotel will not be affected) will now converge on the park to prepare for the day, before all the regular Guests even arrive.”
Poppy the Monkey, magicforum

And it’s in the parks that we find our really good news.

Since the start of this year, the Entertainment department has been trialling organised queues for characters. No more pushing, shoving or mobbing: guests are simply organised into a proper line and asked to wait their turn. And it appears to be working.

Disneyland Paris queue for characters © InsideDLParis

Just this morning, @DisneylandPfans captured a queue of visitors waiting patiently to meet Goofy on Main Street, PixieDust.be reported it working well in their latest update, while InsideDLParis has shared snaps (above) of numerous working queues since this initiative began in early January.

It’s fair to say that if you skimmed any number of Disneyland Paris reviews, especially those comparing with other resorts, the disorderly character appearances would always be consistently mentioned. Could it finally be a thing of the past?

This is without doubt one of the most welcome recent developments for the parks. And such a minor change: an extra character minder here, a polite “please join the queue!” there. If only park managers could continue through the whole experience of being in the parks with the same fine tooth comb and fix a few other similar niggles for us…

PHOTOS 1 – 3 Photos Magiques, PHOTO 4 InsideDLParis

Saturday, 15th February 2014

Disneyland Paris condensed: fun facts and figures of the 2013 Annual Review

Euro Disney S.C.A. 2013 Annual Review

Soundbites about “challenging tourism climates” and “investing in growth strategies” aren’t all you’ll find the Euro Disney S.C.A. Annual Review. Published by the Disneyland Paris operating group each year, the splashy document is also filled with a host of fascinating and intriguing facts and figures about the resort, its parks, its Cast Members and its visitors.

You can browse the 2013 Annual Review now online. Surprisingly, this year breaks with tradition and abandons the usual overblown website dedicated to the report (last year complete with Philippe Gas video intro) and presents it just as a standard e-brochure. We’d love to know the figure for how much cash that decision wisely saved. But instead, here’s our quick pick of the key figures and fun facts of 2013 at Disneyland Paris…

  • Disneyland Paris has now been visited more than 275 million times
  • Between 2009 and 2013, around €510 million has been invested in the maintenance and development of the destination
  • There are over 14,000 Cast Members working over 500 different professions; 6,454 employees were hired in 2013
  • Inclusivity: Over 581 workers are disabled, an increase of over 50% since 2007, whilst 53 “seniors” aged over 50 were hired in 2013
  • Climbing the ladder: 80% of Managers and Senior Managers present in 2013 had been promoted internally, while the group hired 458 local residents who had experienced long-term unemployment
  • Val d’Europe now has 30,000 residents and provides 28,000 jobs
  • Hotel refurbishment programme is on-going, covering all 5,800 rooms, with all 1,100 rooms of Disney’s Newport Bay Club to be completed in 2014
  • 14.9 million visitors in 2013 (down from 16 million in 2012 and 15.6 in 2011)
  • Hotel occupancy down to 79.3% in 2013, from 84% in 2012 and 87.1% in 2011
  • Guest spending continues to grow: the average guest spends €48.14 in the parks and €235.01 per room in the Disney Hotels
  • Interest charges on the group’s debt were reduced by €20.4 million in 2013 thanks to the €1.3 billion refinancing by The Walt Disney Company in 2012
  • According to questionnaires, 63% of guests were “extremely” and “very” satisfied with their visits; 89% of guests would “definitely” and “probably” come back
  • Disney Dreams! scored a 92% guest satisfaction rating for fiscal year 2013
  • 4 million items have been sold at World of Disney since its opening in 2012
  • Staffed 24 hours a day by 200 Cast Members, the “Hercules” warehouse complex is more than 15 times the size of an Olympic swimming pool; in 2013 it was refitted with dimming, sensing, low-energy lighting by partner Osram
  • Scheduled for completion in late 2015, the fifth Val de France hotel, to be operated by B&B Hotels, will add 400 rooms to the resort
  • 90% of the land at Villages Nature will not be built on; the Center Parcs joint project will be developed in several phases over the next 20 years
  • 87 milion gallons of drinking water are expected to be saved each year once the new backstage water treatment and recycling plant becomes fully operational
  • Ratatouille: l’Aventure Totalement Toquée de Rémy will be “by far the most advanced and sophisticated thing we’ve ever done from a ride integration standpoint. It will offer guests a totally immersive experience into a Disney•Pixar adventure” — Joe Schott, Senior Vice President & Chief Operating Officer
  • “This never-before-seen family attraction will magically shrink guests to the size of the movie’s adorable star, Rémy. They will then be whisked off for a multi-sensory spin around the kitchens of Chef Gusteau”

Last, but not least, the geographical split of theme park visits, where France has broken 51% leaving all other feeder nations languishing. It’s fascinating to look back ten years to the results from the 2003 Annual Review and see how dramatically the breakdown has shifted.

Disneyland Paris geographical breakdown of visitors 2003
Disneyland Paris geographical breakdown of visitors 2013

Where once 22% of visitors were from the United Kingdom, now that percentage is a tiny 14%. Worse for Germany; its percentage share has halved from 6% to 3% in 2013. Italy and Spain meanwhile used to make up 9% together and have now increased to 11%, mainly thanks to a boom in visitors from Spain begun a few years ago, but which now appears to have ebbed away, in line with the country’s economy, to 8%.

Attendance figures in 2003 were 12.4 million, so 22% would give an estimated 2,728,000 British guests for the year. The same calculation for 14% of the 14.9 million guests in 2013 gives 2,086,000 guests crossing the channel. Far from a scientific, watertight calculation, obviously, but you could see it suggesting that roughly 654,720 fewer visitors from the UK went to Disneyland Paris in 2013 compared to ten years ago, a 24% drop.

Overall, with 49% of visitors now coming from outside France in 2013 versus 61% in 2003, you could estimate the resort’s entire non-domestic park attendance has actually fallen by over a quarter of a million guests in the past ten years, from 7.6 million in 2003 to 7.3 million in 2013. In the same period, meanwhile, you could estimate attendance from within France has grown by a huge 2.8 million guests, from 4.8 million to a strong 7.6 million visitors.

Clearly it is time Disneyland Paris took a few of its œufs out of its panier and worked on growing visitor numbers from other countries too, if only back to the levels they were ten years ago.

That’s not something even Rémy can do alone, or is it?

SOURCE Euro Disney S.C.A. Annual Review 2013, Full PDF (7.9MB download)

Saturday, 8th February 2014

Watch the latest Disneyland Paris TV spot, featuring “that” Disney parade flyover

Disneyland Paris 2014 TV Commercial - Parade Aerial Flyover

Wait, did they finally retire the Roger Rabbit float?! The latest Disneyland Paris TV commercial to hit the internet, via a Danish travel agency, features a brief glimpse of the all-new Disney Magic on Parade aerial “flyover” footage, painstakingly shot over a whole day last summer.

This scene will at last replace the over two decades-old footage of Walt Disney World‘s 20th Anniversary Surprise Celebration Parade that Disneyland Paris has been using in countless trailers and promotional films since before the park’s 1992 opening.

Besides that well-choreographed shot, this TV spot just happens to be an all-round solid production. There’s footage of actual rides (!), real hotels (!) and of course a Disneyland Paris parade genuinely travelling down the true Parisian Main Street.

Disneyland Paris 2014 TV CommercialDisneyland Paris 2014 TV Commercial
Disneyland Paris 2014 TV CommercialDisneyland Paris 2014 TV Commercial
Disneyland Paris 2014 TV CommercialDisneyland Paris 2014 TV Commercial
Disneyland Paris 2014 TV Commercial

It uses a familiar concept of transporting people from the “real world” into a more magical Disney setting, but those clips last mere milliseconds. The recent “30 Yes Days” commercials for example, like far too many of the resort’s TV ads, dawdle endlessly on setting up a “concept”, when Disneyland Paris should probably just be using their precious airtime to show footage of the parks, like this.

We can even let the family off for apparently sneaking into the Newport Bay Club pool.

Watch the new Disneyland Paris commercial embedded below…

VIA @PlazaGardens (Twitter)

Friday, 7th February 2014

Free Wi-Fi lands at Disney Village locations as one-year rollout nears completion

Disney Village, Disneyland Paris

Exactly a year ago, a revolution came to the Victorian-styled walls of Disneyland Hotel in the form of free wi-fi internet access, requested for years by fans and visitors, as Disneyland Paris announced a complete rollout across the “resort” portion of its lands. One year later, it has announced certain locations in Disney Village are the latest to be connected.

Now you can cheer on your favourite team on Facebook from the Sports Bar, catch up on your email while joining a line dance at Billy Bob’s Country Western Saloon, Instagram a picture of your meal at The Steakhouse and even instantly tweet that selfie in your Buffalo Bill’s Wild West Show hat. And never have to stand outside McDonald’s desperately trying to connect to their wi-fi again.

Completing the rollout, by the end of February, will be free wi-fi in the clubhouse of Golf Disneyland and in the bar and restaurant of Disney’s Davy Crockett Ranch.

Billy Bob's Country Western Saloon, Disney Village, Disneyland Paris

Throughout 2013, the service was extended to cover all of Disney’s Hotel New York, Disney’s Newport Bay Club and Disney’s Sequoia Lodge.

At Disney’s Hotel Cheyenne and Disney’s Hotel Santa Fe, the wi-fi only covers the main public areas — reception, bar, restaurant and boutique — and not the rooms themselves, as might have been presumed from the initial announcement.

The disjoined design of these two “value” hotels, with rooms spread out on fewer floors in separate buildings, would obviously make a rollout more expensive on a per-room basis than the other hotels, but it’s something which surely must be done in the future to ensure they remain competitive in the market and worthy of that Disney price mark-up.

Both Disneyland Paris parks also remain no-wi-fi zones, much unlike their American cousins. Complete blanket coverage would be expensive and you could argue unnecessary, so why not at least provide some key wi-fi “zones” within each park — Central Plaza and Disney Bros Plaza for starters. Forget spending millions on traditional advertising, if every guest could share just one live photo to their social network, it’d be a sound investment.

VIA @Disney_ParisEN (Twitter)

Thursday, 6th February 2014

Indiana Jones and the rebuilt temple: work begins on major refurbishment

Indiana Jones et le Temple du Péril, Disneyland Paris

Indiana Jones et le Temple du Péril closed on 7th January for a major refurbishment which Disneyland Paris swiftly announced would last until 28th May 2014.

Work on the 20-year old Adventureland roller coaster will see replacement of “ride related components” and include the complete replacement of the entire trademark loop. Most notably, though, the complete “Temple of Peril” itself will be stripped down and reportedly rebuilt using more durable “real” stone materials. Already as of mid-January the temple has been wrapped in scaffolding with intermittent visits from a huge cherry picker crane above the skyline.

Indiana Jones refurbishment (©InsideDLParis)
Indiana Jones refurbishment (©InsideDLParis)

Opened 30th July 1993, the Intamin-built coaster was originally intended largely as a capacity-boosting stopgap until the young Euro Disney could properly expand its attractions roster. Grand ideas for an interweaving “Adventure” jeep ride and mine train coaster were quickly abandoned, as were concepts for extra scenes and animatronics along the route of the ride, or even a second temple.

What eventually made it into the park, yet with remarkable speed in just one year, was essentially a classic Pinfari TL-59 track layout wrapped around the fake temple structure.

Some elements of the track were altered in early 2000, when the ride was turned “Backwards!” to be promoted as a new attraction and its cars were rebuilt to each carry six people, instead of four as originally designed. The trains were returned to their original direction in late 2004.

Early Indiana Jones coaster concept art, Disneyland Paris
Early concept art for an Indiana Jones roller coaster

Investment in park maintenance and refurbishments is always welcome, and continues to improve at Disneyland Paris, but you could almost guarantee if the Temple of Peril was in California, it’d re-open not just with a rebuilt loop, but some kind of storyline enhancement or “plussing” too. If an attraction (especially one quite lacking in story elements) has to close for almost six months, why not squeeze just a tiny bit more budget and make its re-opening something for us to look forward to?

Basically, we’ll never be happy until we get the tiger.

PHOTOS @InsideDLParis (Twitter)

Thursday, 6th February 2014

Falconer called in to ward off pesky gulls in the Disneyland Paris parks

Disneyland Paris falconer deters gulls

Please don’t “feed the birds”, as several notices around Disneyland Paris kindly request. Maybe it’s the large bodies of the water, the endless dropped food and crumbs, or perhaps even the allure of the Disney magic itself; over the years seagulls have become a frequent nuisance for the mouse in Marne-la-Vallée. Not just detracting from exotic vistas such as the legendary Rivers of the Far West, but causing a maintenance pain for cleaning and repainting too.

Time for some new tactics, then, as the resort unusually announces on its official Twitter the past eight days have seen a trial operation with a falconer and his trusty bird of prey, circling the Chessy skies to deter gulls from descending in the parks. One moment saw the falcon swoop right across the stained glass window of Le Château de la Belle au Bois Dormant.

Disneyland Paris falconer deters gulls

Disney_ParisFR later confirmed the effort had been a success and would be used again in the future. Coincidentally, seagulls only ever appear to be an issue in Disneyland Park and around Lake Disney in Disney Village. In Walt Disney Studios Park, you’re actually far more likely to see animatronic versions. Maybe they’re disappointed by the park, too?

With this trial proven, perhaps falconry could be employed to discourage other Disneyland Paris nuisances: the street sellers on the resort hub, that guest who blocks your view of Disney Dreams! just as the show begins, the lone smoker along a crowded parade route… What, no?

VIA @Disney_ParisEN (Twitter)

Wednesday, 5th February 2014

First Quarter 2014: Revenues, attendance, hotel occupancy down; guest spending up

Disney Dreams! of Christmas - Disneyland Paris

Euro Disney S.C.A. published its First Quarter results yesterday for the 2014 fiscal year, with the Disneyland Paris operating group announcing a series of disappointing drops across the board, helped only by some modest guest spending increases.

Covering the period from 1st October to 31st December 2013, the first quarter saw overall Resort revenues fall by 5% to €304.9 million, from €320.7 million in the same period the previous year. For the Theme Parks segment it was less severe, with a drop of just over 3%, while the Hotels and Disney Village saw the worst results with an almost 6% drop in revenues.

Disneyland Paris First Quarter Q1 2014 results

With a 9.6 percentage point decrease in hotel occupancy, equating to 51,000 fewer room nights old compared to the previous year, an increase of 6% in average spending per room might look like the only good news here. But even this rise was due only to higher daily room rates, and actually offset by lower spending on food and beverage.

In the parks, attendance decreased by 7%. Though this quarter marks the first results since the end of the 20th Anniversary on 30th September 2013, this figure must still be disappointing given the extra investments made to the Halloween and Christmas seasons, arguably now at their strongest for years. Average spending per guest increased by 4%, however, with Euro Disney S.C.A. pointing to not just higher admissions prices but (at long last) higher spending on merchandise, too.

In his standard statement, Philippe Gas, Chief Executive Officer of Euro Disney S.A.S., said:

“In a still challenging economic environment, we realized lower attendance and occupancy as compared to last year, which resulted in a 5% decrease in resort revenues. However our strategy aimed at increasing guest contribution helped us offset some of the attendance and occupancy weakness as we achieved record guest spending in both our parks and hotels for a first quarter.

Even though we remain prudent given the current economic environment, we believe the fundamentals of our business are strong and we are confident in our long-term strategy focused on investing in the guest experience. The opening of our new Ratatouille-themed attraction this summer fully reflects this growth strategy.”

What appears evident, from the hotel results in particular, is that visitors are more careful than ever about how they spend their money and whether they actually get value back. For an experience like Disneyland Paris, visitors are probably more willing to splash out on a luxury like a Disney Hotel stay, even though they know the value-for-money is questionable. But only up to a point.

And after such a large initial outlay, most will inevitably then reign in spending on extras — meals, shows, merchandise — and scrutinise every Euro spent. Getting greedy with that initial booking price could mean a loss in spending throughout the entire trip. Or it could, more and more often it seems, mean that the initial hotel booking never takes place at all — another company gets the revenue and the room night — or, worst case, the visitor decides not to visit Disneyland Paris at all.

We have, at least, seen a slight shift in hotel package promotions away from huge discounts of up to 40%, which surely only eroded the perceived brand value, and towards “added value” offers like free Half Board Meal Plans or extra nights. More like this would be welcome — rather than taking Euros off a booking, why not offer that as “free” spending money in the parks on a gift card?

Could Ratatouille: The Ride be the saving grace of 2014? Intriguingly, this press release suddenly changes the wording to an opening date of “early Summer”. With results like these, the sooner they can get something of that “growth strategy” on the table, the better.

VIA Disneyland Paris Corporate (PDF Press Release)

Subscribe to the Magic!

Tags & Archives