News / La Place de Rémy

Euro Disney S.C.A. published its First Quarter results yesterday for the 2014 fiscal year, with the Disneyland Paris operating group announcing a series of disappointing drops across the board, helped only by some modest guest spending increases.

Covering the period from 1st October to 31st December 2013, the first quarter saw overall Resort revenues fall by 5% to €304.9 million, from €320.7 million in the same period the previous year. For the Theme Parks segment it was less severe, with a drop of just over 3%, while the Hotels and Disney Village saw the worst results with an almost 6% drop in revenues.

With a 9.6 percentage point decrease in hotel occupancy, equating to 51,000 fewer room nights old compared to the previous year, an increase of 6% in average spending per room might look like the only good news here. But even this rise was due only to higher daily room rates, and actually offset by lower spending on food and beverage.

In the parks, attendance decreased by 7%. Though this quarter marks the first results since the end of the 20th Anniversary on 30th September 2013, this figure must still be disappointing given the extra investments made to the Halloween and Christmas seasons, arguably now at their strongest for years. Average spending per guest increased by 4%, however, with Euro Disney S.C.A. pointing to not just higher admissions prices but (at long last) higher spending on merchandise, too.

In his standard statement, Philippe Gas, Chief Executive Officer of Euro Disney S.A.S., said:

“In a still challenging economic environment, we realized lower attendance and occupancy as compared to last year, which resulted in a 5% decrease in resort revenues. However our strategy aimed at increasing guest contribution helped us offset some of the attendance and occupancy weakness as we achieved record guest spending in both our parks and hotels for a first quarter.

Even though we remain prudent given the current economic environment, we believe the fundamentals of our business are strong and we are confident in our long-term strategy focused on investing in the guest experience. The opening of our new Ratatouille-themed attraction this summer fully reflects this growth strategy.”

What appears evident, from the hotel results in particular, is that visitors are more careful than ever about how they spend their money and whether they actually get value back. For an experience like Disneyland Paris, visitors are probably more willing to splash out on a luxury like a Disney Hotel stay, even though they know the value-for-money is questionable. But only up to a point.

And after such a large initial outlay, most will inevitably then reign in spending on extras — meals, shows, merchandise — and scrutinise every Euro spent. Getting greedy with that initial booking price could mean a loss in spending throughout the entire trip. Or it could, more and more often it seems, mean that the initial hotel booking never takes place at all — another company gets the revenue and the room night — or, worst case, the visitor decides not to visit Disneyland Paris at all.

We have, at least, seen a slight shift in hotel package promotions away from huge discounts of up to 40%, which surely only eroded the perceived brand value, and towards “added value” offers like free Half Board Meal Plans or extra nights. More like this would be welcome — rather than taking Euros off a booking, why not offer that as “free” spending money in the parks on a gift card?

Could Ratatouille: The Ride be the saving grace of 2014? Intriguingly, this press release suddenly changes the wording to an opening date of “early Summer”. With results like these, the sooner they can get something of that “growth strategy” on the table, the better.

VIA Disneyland Paris Corporate (PDF Press Release)

Here we go, the first official promotional logo for “Ratatouille: The Ride”, as the huge new Disneyland Paris dark ride will be known outside France in the lead-up to its “Summer 2014” grand opening.

The image has been unearthed in a new 30-second video trailer for the attraction first discovered by @CafeFantasia on Germany’s official Disney.de video site, revealing the well-known Ratatouille movie logo simply with an added subtitle “The Ride” in a stylish typeface next to three horizontal lines, perhaps hoping to depict this dash through the kitchens.

Watch the trailer here:

At first the video, viewable in its original form only to visitors from within Germany, looks a lot like the standard “Happy New Year” teaser floated around by Disneyland Paris last month. But then, towards the end – a patented Rémy surprise! We get a first look at some of the actual promotional branding Disneyland Paris will be using for its new €150 million dark ride this year.

This also includes, right at the end, a special version of the Disneyland Paris logo itself (above), complete with cute Ratatouille whiskers and toque (chef’s hat).

With Germany joining, at least we also know that the UK won’t be the only country to forgo the tongue-twisting official name of the attraction – Ratatouille: L’Aventure Totalement Toquée de Rémy – though it can’t be said the mundane Ratatouille: The Ride is any improvement to conjure some excitement. Forget a state-of-the-art technology-driven E-Ticket dark ride, a subtitle like “The Ride” only conjures up something akin to a fairground attraction. But never mind, the only place you’ll ever see it in Walt Disney Studios Park is when you look down at your English (or perhaps German) guide map.

No need to translate – the trailer doesn’t reveal much of anything new besides these two logos. It is however a welcome appetiser for what will hopefully be one of the resort’s more driven and more successful attraction opening campaigns… next step, an opening date?

Looking for the biggest Disneyland Paris breaking news this year? Here it is. “Ratatouille: L’Aventure Totalement Toquée de Rémy” will be the full official title of the resort’s much-anticipated 2014 attraction and what you see above is the very first marketing visual for this 150 million-euro Walt Disney Disney Studios Park dark ride.

Confirming key details about the ride system, design and story which have been rumoured at length since as far back as 2008, the image and information was first shared by Disneyland Paris itself in unprecedented posts on its official Facebook and Twitter accounts earlier this evening.

Picturing Rémy, the lead rat in the Brad Bird-directed 2007 Pixar animation, jumping forward holding a cork, it depicts a rounded, flattened, rat-shaped ride vehicle capable of transporting six guests. Behind, the fiery chef Skinner looms over with a rolling pin — no doubt an example of the huge video projection effects expected to be demonstrated within the vast new showbuilding at the back of the park’s Toon Studio, next to the existing Toy Story Playland, to be augmented with larger-than-life physical props.

As for that long-winded title, don’t despair — it may yet prove to be a moniker only seen in French promotions, or right at the entrance of the attraction. Disneyland Paris has past form with the rambling “La Tour de la Terreur: Un Saut dans la Quatrième Diménsion” (The Twilight Zone Tower of Terror) and even the nearby tongue twister Cars Quatre Roues Rallye, which was always promoted to English-speaking markets as “Cars Race Rally”.

One final piece of information: 2014. That’s still as specific as Disney will be with the projected opening date — though many would expect it not to be early in the year, despite the rapidly-materialising Parisian street scene, given the technical complexity of the world-exclusive ride experience within.

• Nourish your memory with our Ratatouille dark ride news archive, including the first piece of “real” exterior concept art and the official announcement from February this year

Each year, late February brings the Shareholders’ Annual General Meeting for Disneyland Paris operating group Euro Disney SCA. And each year, without fail, an optimistic few anticipate the next big attraction will be announced there on spot. This year, that actually came true.

Little fanfare, even fewer hard facts and absolutely no Walt Disney Imagineering concept art accompanied the brief announcement by Philippe Gas on 28th February, now shared online in this video by Disney Central Plaza. Accompanied only by a promotional still from the Disney-Pixar film itself, the CEO of Euro Disney S.A.S. stated that “Ratatouille”, as it was simply referred to, would open next year and “mark a new generation of attractions.”

“Vous serez acteurs dans une nouvelle dimension. Servies par les technologies numériques de pointe, nos réalisations vous donneront des sensations inédites en vous immergeant dans l’univers de Ratatouille. L’immersion dans le Paris : des restaurants, des cuisines, de la gastronomie; l’interactivité, l’innovation, l’émotion. Ratatouille ouvrira ses portes l’an prochain. Nous serons donc très bientôt en mesure de vous dévoiler la primeur de cette réalisation qui marquera une nouvelle génération d’attractions.”

“You will be taken into a new dimension. Thanks to advanced digital technology, our advances will give you brand new sensations to immersing you in the world of Ratatouille. Immersed in Paris: restaurants, kitchens, gastronomy; interactivity, innovation, emotion. Ratatouille will open its doors next year. We will be able to unveil more soon about this development, which marks a new generation of attractions.” (loosely translated)

Concept art and exterior plans for the Ratatouille Kitchen Calamity (working title) dark ride showbuilding have previously been sourced from the local town planning department, still viewable here, but Disney has yet to officially release any artwork for the attraction itself.

Watch the video below… Read More…

Farewell, Rémy and Emile! Only a year ago it was a cleared parcel of earth at the back of Walt Disney Studios Park, today it’s an enormous shell of a showbuilding to envy the “it’s a small worlds” of the Disney Park world. Work on the Ratatouille dark ride celebrated another milestone last week as the two towering cranes we nicknamed Rémy and Emile were gradually taken apart and removed from the site and construction entered a new phase.

New photos were shared by @InsideDLParis over the weekend and our friends at Photos Magiques earlier posted a nice high-resolution zoomable image from their January trip.

However, as we return from an all-too-long hiatus, let’s first jump back to share some photos from our trip in December 2012. Keen-eyed Rémy fans will be able to spot many further changes in the past eight weeks, but for those who haven’t been watching and for the sake of history it seems a shame not to pin these onto the construction timeline before moving onto current developments, so here we go…

Rumoured to have the working title Ratatouille Kitchen Calamity, this major new “dark ride” is due to open in 2014 at the back of Toon Studio in Walt Disney Studios Park, next to Toy Story Playland and the backstage ‘Imaginations’ Cast Member building. Construction has required felling a large number of trees and moving the resort’s costuming workshop.

Also including a new restaurant integrated into the attraction, toilets and a Fastpass system, the development is costing up to €150 million. The ride itself has been rumoured to utilise everything from “trackless” ride vehicles to giant 3D projection screens in order to simulate a chase through the kitchens of a Parisian restaurant.

The exterior will be themed to a real Parisian square, complete with fountain.

Follow @DLRPToday on Twitter or ‘Like’ our Facebook Page to follow developments through 2013!

Since the first crane rose over the Ratatouille Kitchen Calamity (working title) construction site in April, a second crane has joined the effort to realise this much-anticipated dark ride and restaurant in time for 2014. With the second crane shorter, wider and less colourful than its cousin, it seems only fitting we call the pair, who now tower over both parks from several viewpoints: Rémy and Emile!

Their work so far has remained steadfastly at ground level, preparing the foundations for the vast future showbuilding. Piledriving, which steadies the ground and provides a solid foundation for the actual concrete base to rest on, has now been complete for several weeks. The latest work allows us to see the footprint of the new building at its clearest yet; each portion of the building marked out with solid concrete edges ready for the concrete base to be poured in sections.

Already in the first photo above, taken a couple of weeks ago by DLRP Today.com reader Maarten, you can see how the outline of  the new building(s) will match the side of the Cast Member building opposite, creating a “Parisian” square around the future centrepiece fountain. This existing ImagiNations building, currently crudely themed as “Studio 4”, is expected to be dressed in new Parisian façades along its length, as well as possibly hosting the toilets or shop for the area.

Our last update included a video walkthrough of the construction site and pre-existing Ratatouille-themed road, which it turns out we caught just in time: days later, it was closed completely to guests. Wooden boards have been laid over the street cobbles and temporary fences and gates moved outwards to give construction crews more room inside the site itself.

This means Toy Story Playland is currently a dead-end for guests, the Barrel of Monkeys tunnel leading to nothing but an unthemed gate with no hint or tease whatsoever at what’s next.

• Catch up on all our earlier Ratatouille dark ride reports so far here!

PHOTOS Maarten for DLRP Today.com

Since the first crane rose over the Ratatouille Kitchen Calamity (working title) construction site in April, a second crane has joined the effort to realise this much-anticipated dark ride and restaurant in time for 2014. With the second crane shorter, wider and less colourful than its cousin, it seems only fitting we call the pair, who now tower over both parks from several viewpoints: Rémy and Emile!

Their work so far has remained steadfastly at ground level, preparing the foundations for the vast future showbuilding. Piledriving, which steadies the ground and provides a solid foundation for the actual concrete base to rest on, has now been complete for several weeks. The latest work allows us to see the footprint of the new building at its clearest yet; each portion of the building marked out with solid concrete edges ready for the concrete base to be poured in sections.

Already in the first photo above, taken a couple of weeks ago by DLRP Today.com reader Maarten, you can see how the outline of  the new building(s) will match the side of the Cast Member building opposite, creating a “Parisian” square around the future centrepiece fountain. This existing ImagiNations building, currently crudely themed as “Studio 4”, is expected to be dressed in new Parisian façades along its length, as well as possibly hosting the toilets or shop for the area.

Our last update included a video walkthrough of the construction site and pre-existing Ratatouille-themed road, which it turns out we caught just in time: days later, it was closed completely to guests. Wooden boards have been laid over the street cobbles and temporary fences and gates moved outwards to give construction crews more room inside the site itself.

This means Toy Story Playland is currently a dead-end for guests, the Barrel of Monkeys tunnel leading to nothing but an unthemed gate with no hint or tease whatsoever at what’s next.

• Catch up on all our earlier Ratatouille dark ride reports so far here!

PHOTOS Maarten for DLRP Today.com

This week, the future Ratatouille dark ride made another highly visible step forward as a second tower crane began to rise above the Toon Studio construction site. The first, of course, made its mark on 11th April — a valiant effort by the second gate to steal the thunder of its partner a day before the 20th Anniversary events on 12th April 2012. Whether this date was chosen by chance or by reason, it was a fitting way to end one chapter with the beginnings of the next.

So what does a Disneyland Paris fan do, upon arriving at the resort after a long train journey on a blustery, rainy evening like that? Rush straight over to Walt Disney Studios Park, just 15 minutes before the gates closed, and photograph our exciting new landmark from every angle, of course. And then, a month later, actually find the time to post the pictures online.

But here we go, crane fans: over 40 photos and six minutes of video featuring “La Grue Ratatouille” — from Val d’Europe, Toon Studio, Backlot, Frontierland and beyond. This first crane alone was imposing enough on the skyline: this ride may be all about rats, but it won’t be small by any standard.

Continues… Read More…