News / On TV

We all know 1992 as the year that saw Disneyland Paris open its gates, but what other tentative beginnings is that fateful year famous for? Why, the launch of British-born pop singer Peter Andre‘s career, when he released his first single in Australia, of course! Whether this was the smart thinking behind asking him to present what appears to be a new commercial for the 20th Anniversary, or the fact that he has more recently appeared in a string of ITV reality shows, remains to be seen, but Sleeping Beauty Castle was ready to put on an extra sparkle for his arrival yesterday.

The news spread on Twitter with Andre himself tweeting “Back at work today, filming my first ever TV commercial for Disneyland :)) it’s cold cold cold in Paris” in the early afternoon. After darkness fell, he posted the two photos featured here, showing him appearing with Mickey, Minnie, Goofy and Sulley in front of an illuminated castle, holding a 20th Anniversary-branded microphone. The anniversary logo was also projected onto the façade of the castle as spotlights criss-crossed the sky, creating quite a spectacle from Main Street, U.S.A. for regular guests.

Below, two Instagram photos shared by @pka13 of the filming and the castle, which was lit by the colour-changing embedded LED lights first installed for the Princess Aurora’s Christmas Wish show last year.

Since we’ve already seen numerous versions of the main TV advertising campaign for the anniversary, Peter Andre’s “commercial” filming will presumably be for a special one-off broadcast closer to the 1st April launch date itself, perhaps as part of a promotional segment within a TV show or as a one-of commercial spot. Meanwhile, Pat Sharp is still waiting for his call-back…

VIA @MrPeterAndre, @pka13 (Twitter)

From Spanish to English to French, the multilingual advertising campaign for Disneyland Paris’ 20th Anniversary expands across Europe and all leads to this: the full-length 40-second TV spot, featuring all the scenes in one commercial. Like the New Generation Festival TV spots, new character animation has been specially produced just for these adverts. Notably, as seen above, Peter Pan appearing across the tower of Big Ben in London. That particular scene is currently running as a short 10-second teaser in the UK, with the 40-second trailer only arriving nearer the launch date itself. Meanwhile France will see this full-length advert running from this Monday, 5th March — but you can watch it in HD below.

What do you think — does the ad do a good job selling the events?

Full Disneyland Paris 20th Anniversary TV spot follows… Read More…

That’s “Disney Dreams!” to you and me. Spain got a first look at the new 20th Anniversary commercials this week, with a 30-second TV spot featuring Mickey Mouse guiding a family from the streets around the Eiffel Tower to Disneyland Paris. Where, with Sleeping Beauty Castle illuminated and characters flying through the skies, they’re duly treated to an “eyeful” of the park’s new nighttime spectacular.

With much artistic licence, we see Captain Hook duelling with Peter Pan around the castle’s spire, then Crush and a group of Finding Nemo sea turtles “swimming” across the sky. The new “Second Star to the Right” effect, shining brightly from the top window of the castle, is featured throughout. Like most adverts in recent years, the park scenes appear to have been shot on a Main Street looking suspiciously like that of California or Hong Kong. But here, the lights of the buildings appear to glow that bit brighter — perhaps a clue to the enigmatic Main Street, U.S.A. Celebrates event advertised in brochures?

If your español is patchy, or you’d just like to see this on your own television screen, we can confirm that the resort’s 20th Anniversary TV campaign will begin in the UK around 24th February and continue right through to 24th June. Initially, this will be in the form of 10-second “tactical” adverts, designed to create word of mouth. With Mickey seen in this advert near the Eiffel Tower, there’s some suggestion the Disney characters could be pictured at landmarks across Europe, “gathering up” guests for the impending anniversary, to give the continent-spanning campaign a true sense of its own scale.

Video of the first 30-second commercial follows below… Read More…

If you’re no longer an avid viewer of 50-year-old BBC children’s television show Blue Peter, this one might have passed you by as well. But late last year, presenter Joel Defries took a trip over to Disneyland Paris to experience first-hand the new Toy Story Playland, its attractions and what went into making them. As well as riding RC Racer and Toy Soldiers Parachute Drop, he met with Tom Fitzgerland, Walt Disney Imagineering Executive Vice President and Senior Creative Executive, and senior show producer Chrissie Allen, who gave some insight into the two year process of designing and building the new land which officially opened on 17th August 2010.

Bestowed with a good few minutes of Imagineering know-how, Joel is then tasked with dreaming up his own blue sky idea and goes out to explore Walt Disney Studios Park for inspiration (!). Before long, he concludes: “There’s no water here! I want to do something with water!” Good thinking, Joel.

VIA Festival Disney (magicforum)