News / Press Releases

Rémy is almost ready for his Walt Disney Studios Park debut. Today, Disneyland Paris continues to tease the most anticipated new Disney Park attraction of 2014 with a new press information pack, tantalisingly filled with more information and confirmations about the ride, restaurant and La Place de Rémy as 10th July approaches.

About the ride itself, Ratatouille: L’Aventure Totalement Toquée de Rémy, the release at last announces in official print the trackless ride vehicles and “enormous 3D projection system”. Newly revealed is that there will be five colours of ride vehicle, or “ratmobile” as they’re known. As expected, the six-seater vehicles will travel in groups of three through the ride, with each vehicle able to travel on its own, separate, unpredictable route.

Much of the experience’s storyline can now be pieced together, beginning on the Paris rooftops and following Rémy in a chase through the kitchens as he creates a special meal for us, the guests, or — in this story — fellow rats.

This leads nicely, of course, into Bistrot Chez Rémy next door, which will indeed serve a menu mostly consisting of steak entrecote, french fries and a side of ratatouille in a very fun dining room built entirely to rat-size from huge props.

Finally, even more fantastic details and nods for La Place de Rémy are revealed, with final props including Linguini’s bicycle, Colette’s motorbike and Chef Skinner’s stolen Vespa. The area will also include two named thoroughfares: Allée des Marchands and Rue Auguste Gusteau.

Meanwhile, several new images (below) have surfaced online showing the practically finished interiors of the Paris rooftops loading area, cold storage scene and Bistrot Chez Rémy dining room, featuring Imagineers and Tom Staggs, chairman of Walt Disney Parks and Resorts.

The development is almost ready to be handed over, and the first previews will begin in just a few weeks’ time including an official press opening event on 21st-22nd June.

The complete Ratatouille: The Adventure press release:

Official opening date:
Experience the magic of Ratatouille on 10 July 2014 at Walt Disney Studios Park

It’s officially on the menu: on 10 July 2014, Disneyland Paris unveils a new world dedicated to the Disney•Pixar film Ratatouille. Named La Place de Rémy in tribute to the “little chef,” this all-new mini-land will open in Walt Disney Studios Park and will feature a completely original attraction, inspired by Rémy’s adventures in the film.

The all-new attraction, the 60th to open at Disneyland Paris, is called Ratatouille: L’Aventure Totalement Toquée de Rémy. Guests are shrunk down to the size of a rat and board “ratmobiles” for a zany culinary adventure through Gusteau’s famous restaurant. From a Paris rooftop to the restaurant’s bustling kitchen, cavernous food locker and busy dining room under the careful watch of Chef Skinner… this tasty adventure is full of twists and turns.

Ratatouille: L’Aventure Totalement Toquée de Rémy anchors La Place de Rémy, a corner of the park’s Toon Studios that has been transformed into a Ratatouille-inspired version of The City of Light. This brand new mini-land, exclusive to Walt Disney Studios Park, also features Bistrot Chez Rémy, a table service restaurant serving, among other delicious dishes, the little chef’s famous ratatouille in a larger-than-life setting. A special boutique*, “Chez Marianne – Souvenirs de Paris”, will also open its doors.

Released in 2007, Ratatouille , which won the Oscar for best animated feature film, tells the story of Rémy, a rat who dreams of becoming a renowned French chef. Filmgoers got to know him in an adventure that took him to the top Paris restaurants. With the arrival of Rémy at Walt Disney Studios Park, guests will find themselves in the middle of his exciting culinary adventure.

Ratatouille: L’Aventure Totalement Toquée de Rémy is a first of its kind Disney attraction that features trackless ride vehicles matched to enormous 3D projections of original animation by Pixar Animation Studios. The attraction takes creative imagination and technical know-how, the hallmarks of Walt Disney Imagineering, to create a state-of-the-art storytelling experience. The crazy culinary adventure begins 10 July 2014 , exclusively at Walt Disney Studios Park, Disneyland Paris.

The 60th ride at Disneyland Paris

The culinary world of the Disney•Pixar film Ratatouille comes to life in Ratatouille L’Aventure Totalement Toquée De Rémy, a first of its kind Disney attraction that uses trackless ride vehicles matched to an enormous 3D projection system featuring original animation from Pixar Animation Studios.

Guests shrink down to the size of a rat and join Rémy, the “little chef” from the film for a crazy culinary adventure that sends them scurrying through the kitchen, dining room, and walls of Gusteau’s famous Paris restaurant.

Synopsis

The adventure begins when guests become rat-sized and board a « ratmobile », a vehicle that looks like a cute version of the furry rodents from the film. Soon the ratmobiles are on a Paris rooftop where they encounter Rémy and the ghost of Gusteau as they discuss the special meal Rémy wants to prepare in guests’ honor. Moments later, Rémy’s excitement leads to him and the ratmobiles plummeting down to the kitchen floor of Gusteau’s restaurant. Being rats in a human world is fraught with danger, so Rémy and his new friends in the ratmobiles have to quickly move out of sight before Chef Skinner spots them. Rémy leads the way as all of the rats move from one tight hiding place to another. Luckily, Rémy’s human pal Linguini is there to help.

Ride in the “ratmobile”

Guests will discover a vehicle that is, shall we say, a little unusual, letting them enjoy the experience as though they were the size of our lovable little rodents. Welcome to the ratmobile! Specially designed by our Imagineers, this strange and amazing car, which will make all real rodents green with envy, comes in five colours. It is great for families since it holds six passengers. The ratmobile travels in groups of three, but like real rats, none of them follows the same route. They move using a technology that requires no rails.

Now guests can really experience what it’s like to be a furry little rodent in a human-sized world as they dart quickly from hiding place to hiding place during this zany culinary adventure.

La Place de Rémy:
Disneyland tribute to Paris

The new attraction, Ratatouille L’Aventure Totalement Toquée De Rémy, will be located in a new area of Walt Disney Studios Park called La Place de Rémy in honour of the energetic “little chef” from the film and the city he loves, Paris. This new mini-land pays tribute to the real City of Light while at the same time evoking the whimsical Paris seen in the film.

Also on the Ratatouille-inspired menu is a restaurant, and not just any restaurant, but Bistrot Chez Rémy, with a similar atmosphere and proportions to the restaurant experienced at the end of the attraction. Completing the mini-land, and arriving in the autumn, is a new boutique, once again paying tribute to France: “Chez Marianne – Souvenirs de Paris”.

The Paris of Ratatouille draws inspiration from several iconic neighbourhoods of the City of Light. Place Dauphine and Boulevard Haussmann particularly influence its architectural design. The colours of building façades and the entire neighbourhood are purposefully more intense than in real-life Paris. The Imagineers chose the Paris of the Ratatouille film world which is a valentine to the City of Light. The vitality of the film is completely preserved.

One of the most important elements of La Place de Rémy is its fountain. Filmgoers saw a typically Parisian example in front of Gusteau’s restaurant in the film. To recreate it in the Park, the Imagineers studied many Parisian fountains. The inspiration for our fountain was found in Place des Vosges, with its circular basins and lion heads spouting water. Once the shape and dimensions were decided, the designer Harley Jessup, who worked on the film

Ratatouille, personally added the finishing touches that make reference to Rémy, his rat friends and the kitchen. Gourmet rats, of course, hold up sculpted bottles of freely flowing champagne.

La Place de Rémy will include two main streets: Allée des Marchands and Rue Auguste Gusteau. A tribute to the world’s greatest chef, Paul Bocuse, who provided plenty of inspiration for the creators of Ratatouille, will be unveiled on the central square near Bistrot Chez Rémy. The lampposts and benches will also be typically Parisian. Thanks to all these elements created by Disney’s Imagineers, guests will be able to stroll through Paris as it appears in Ratatouille. Fans will also be able to spot references to the film, such as Linguini’s bicycle, Colette’s motorbike or the Vespa stolen by the dreaded Chef Skinner.

Ratatouille on the menu
at Bistrot Chez Rémy

Delicious French cuisine, like that presented in the Disney•Pixar film Ratatouille, can now be enjoyed by all in Bistrot Chez Rémy, a themed table service restaurant inspired by the world and recipes of the film. The upscale, but light-hearted 370-person restaurant is the creation of Rémy, the rat who loves to cook, and is located in a new corner of Walt Disney Studios Park that’s been transformed into a Ratatouille-themed version of The City of Light. Join us for lunch or dinner at Bistrot Chez Rémy from 10 July 2014.

Bistrot Chez Rémy will welcome guests into a world where they are shrunk to the size of rats immersing them in an oversized world where jam jar lids serve as table tops and champagne corks are turned into chairs. Designed by Rémy and his friends, the restaurant also features everyday human items made large like paper cocktail umbrellas turned into parasols, giant cookbooks standing on end, and plates used to separate seating areas.

On the menu during this Ratatouille-inspired experience, Rémy has prepared a unique menu that includes entrecote, chips, and of course, ratatouille! The “little chef” recommends a seasonal salad to start and a choice of dessert: a selection of French cheeses, including Brie de Meaux, and a fruit salad. Bon appétit!

From fantasy to reality with the creators
of Disney’s attractions, the Imagineers

Guiding Disneyland Paris guests from the dream of animated films to the reality of the Parks with their illusions intact takes more than the wave of a magic wand. It’s all in a day’s work for the Imagineers. This unique group of Creative and Technical people transforms the biggest animated films into immersive experiences you’ll find nowhere else.

The birth of the Imagineers

Walt Disney Imagineering was formed by Walt Disney in 1952 to plan, design and build Disneyland Park in Anaheim, California. Today, Imagineers are responsible for the creation, from concept initiation through installation, of all Disney resorts, parks, attractions, cruise ships and new entertainment venues all over the world. The Imagineering team includes planners, artists, designers, project managers, engineers, architects, art directors, audiovisual specialists, animators, production groups, programmers, site planners, financial analysts and researchers – more than 140 unique disciplines in total. But their work doesn’t stop there: they also design and create restaurants, boutiques and hotels, in short, everything that contributes to “immersing” guests in the magic of Disney.

The unique strength of Walt Disney Imagineering lies in its fusion of creative and technical talents, building new types of shows and entertainment inspired by Disney’s dreams and stories. Thanks to their expertise, Ratatouille: L’Aventure Totalement Toquée de Rémy puts state-of-the-art technology to work, to bring the story to life. John Lasseter who not only directs the Disney and Pixar animation studios but also holds the position of Principal Creative Advisor with Walt Disney Imagineering, himself said, “I promise you that we will not only continue to make the best films, but also the best attractions.”

You’ve less than four days to get to Disneyland Paris for the opening of ‘Swing into Spring’, the almost mythical Spring Festival which now at last has been given its official English title, dates and some welcome publicity by the resort.

Released today is a new video featuring Show Director Christophe Leclercq, introducing the season of springtime decorations and entertainment. If not revealing any new details of the much-speculated festival, Christophe confirms again some important details, such as the main event featuring no less than 90 dancers, 22 musicians and a quite startling 33 characters, taking place “in front of Sleeping Beauty Castle”.

The video includes an additional piece of concept art for the Central Plaza “topiary” displays (above) which feature characters from Bambi, One Hundred and One Dalmatians, The Aristocats and The Lion King interacting with musical notes and instruments.

This is also the first time (besides a lone Belgian press release) that Disneyland Paris has confirmed the season will run from 5th April to 22nd June 2014.

In French, the season will be known as La Balade Printanière, or “Springtime Stroll”.

An earlier version of the video mistakenly subtitled Town Square as Times Square.

VIA Disneyland Paris (YouTube)

Ratatouille: The Ride will open, that’s about as close as we can get to an official opening date right now. But today Belgian tabloid newspaper SudPresse appeared to break ranks by publishing an article (above, and in full below thanks to DlrpExpress.fr) which states quite clearly and confidently that the date will be 15th July 2014.

Upon closer inspection (or even from a great distance), it seems quite likely that this article hasn’t been anywhere near the Disneyland Paris press department for authorisation — besides the author logging on to transcribe their latest press release.

Because though the text — date aside — sticks quite closely to the resort’s official copy, the images do anything but. The map of Walt Disney Studios Park which appears to show the attraction is a widely circulated, fan-created image superimposing Epcot’s France pavilion map onto the back of Toon Studio.

The concepts of a “Ratmobile”, unearthed as part of the ride’s planning application, have only ever been published publicly by the Disney Central Plaza forum, whose watermark can still be seen on the image. When it came to show the Ratmobiles during last month’s shareholders meeting, Tom Fitzgerland had much more final, official-looking renders.

And finally, the photo of the tunnel with a bust of Chef Gusteau comes, uncredited, directly from fansite DLP.info, circa 2010, who weren’t so lucky with their watermark — covered over by the newspapers own caption! There is no way Disneyland Paris would sign off the use of any of these images, so why would they give this publication an exclusive with a date?

SudPresse is apparently well known for such questionable reporting — a search even brings up an “exclusive” from June 2012, recirculating the fansite rumour of the time that a Spider-Man theme would replace Armageddon: Les Effets Speciaux.

What remains odd is that the paper plumped for Tuesday, 15th July 2014, when the most widely circulated rumour so far has been the 14th July — France’s national “Bastille” day.

Bastille Day looks great on paper, of course: opening an attraction based on French love letter Ratatouille, plus an adjoining restaurant, with endorsement from Chef Paul Bocuse, at Disneyland Paris, on the French national day itself; the concept of such a thing is so French the whole of France might just implode.

But is one of the busiest days of the year really the best time to open such a desperately awaited new attraction? And would the French press (not to mention all the extra technical and support staff required for a press event) really want to leave their families and traditional celebrations to cover an event happening on 14th July itself? Besides, Disneyland Paris press events usually only take place over a Friday, Saturday, Sunday weekend.

Elsewhere, one quite credible rumour has been that Cast Members could be given a preview of the attraction on Monday, 23rd June, followed by “Soft Opening” beginning on Saturday, 28th June. Soft Opening is the period of a few weeks where Disney opens new attractions for guests as a kind of “dress rehearsal”, giving a chance to tweak the experience and spot problems without the attraction officially being “open”.

Meanwhile June’s park opening hours were published yesterday, with a couple of clues that something might be afoot at the Studios, as reported on DLRPMagic.com. Notably, Saturday 21st June sees the park close at 6pm, rather than the usual 7pm. Indeed, this the first and only Saturday of the year so far that the park will close at this earlier time on a Saturday.

Disneyland Paris wouldn’t cut opening hours on a busy weekend lightly, so this must suggest some kind of private event — for Cast Members, for the press, for someone else? It’s usually good manners to give Cast Members first preview of an attraction, so if this were to be a press event date for the opening of the ride, it might put that 23rd June date in doubt.

Late June would make a far more sensible date to assemble the press for a showy grand opening, though: before the French summer holidays (and abandonment of Paris) begin, and giving enough time for them to draft their footage, reports and articles in time for a big media push on… 14th July? This could be particularly successful outside of France where, rather than the usual samey Eiffel Tower footage, news reports could show the implosion of French-ness on La Place de Rémy as a perfect populist tie-in to the national date.

Disneyland Paris always separates its press grand openings from its public inaugurations. The Twilight Zone Tower of Terror, for example, opened to the public on 22nd December 2007 but didn’t have its big grand opening event until 5th April 2008.

That would leave Bastille Day itself as more a simple ribbon-cutting date for the public; indeed, the date on paper — the date that goes down as the day Ratatouille: L’Aventure Totalement Toquée de Rémy finally, officially opened its doors. It’d be perfect. Even though, as is always the way with Disney attraction openings, it wouldn’t necessarily be true.

At this point, it’s really a shame Disneyland Paris won’t just do the sensible thing and make an announcement, if only so that us fans can stop obsessing over a date, book our summer trips with confidence and start focusing instead on what a seriously cool and spectacularly unique new addition this is shaping up to be — perhaps the best thing to come to Disneyland Paris since the hallowed date of 12th April 1992 …or should that be 11th April?

Disneyland Paris continues to maintain something of a general radio silence on development of Ratatouille: The Ride, now potentially opening in just four months or less, but a few tidbits of information at least have just trickled out in two pieces of official copy.

For travel agents in the United Kingdom, and published here for the very first time, the resort has just provided a brief snippet of standard copy for the attraction. Despite the usual fluff of these texts, it does reveal and confirm a few interesting facts:

Ratatouille: The Ride

Shrinking down to the size of a rat, you’ll be immersed in a Disney experience like no other. Rémy and his friends cook up a storm when Chef Skinner sends you scurrying through the sights, smells and senses of Gusteau’s restaurant. Duck, dive and dodge your way through a Disneylicious adventure that’s sure to leave you hungry for more.

First, that the attraction will include “sights, smells and senses” — hinting that your ride through Gusteau’s restuarant will be peppered by the scents of food and cooking along the way.

This wouldn’t be the first time Disney have used scents in one of their attractions, indeed areas ranging from Pirates of the Caribbean to Cable Car Bake Shop are “odourised” to enhance the setting or tempt you in for that doughnut.

But for Ratatouille, scents would likely be a much more overt part of the scene rather than subconscious. Indeed, if Walt Disney Imagineering are going to do a fully immersive Ratatouille ride, they really have to do cooking aromas.

There’s also now an amended French press release, which describes the scenes and storyline of the ride in a little more detail:

La 60ème attraction de Disneyland Paris se nommera donc Ratatouille: L’Aventure Totalement Toquée de Rémy. Elle embarquera les visiteurs dans une expérience immersive… à la hauteur d’un rat ! Ils seront propulsés dans l’aventure périlleuse de Rémy, au cœur du grand restaurant parisien « Chez Gusteau », imaginé par le réalisateur Brad Bird. Des toits de Paris aux cuisines en pleine effervescence, en passant par la chambre froide et bien sûr la salle de restaurant surveillée par le redoutable Chef Skinner… L’aventure s’annonce mouvementée et pleine de saveurs.

“Pleine de saveurs” (full of flavour) says this release, which could be another hint to those aromas of the kitchens being dispersed through the ride (or a marketing pun, or both).

Skinner as the villain of the story is confirmed again, the bad-tempered chef likely the reason why our Ratmobiles will be so desperate to scurry from location to location.

And finally, “la chambre froide” — the kitchen cold store, an interesting scene to mention in an official press release. Combined with the “senses” of the English release, perhaps this cold store will be truly cold to riders of the attraction… and the following oven scene truly HOT?

Separately, the release also confirms Le Bistrot Chez Rémy restaurant will include ratatouille itself on its menu (hold the front page!). Obvious of course, but there’s the confirmation.

The official publicity image (above) has also been released in higher quality.

Labelled “Ratatouille – Family”, this version shows only four riders despite the Ratmobiles having a capacity of six — presumably, the other 0.4 children can’t be seen. A previous version pictured six riders of an older age group, so hopefully the €150 million state-of-the-art dark ride won’t just be marketed as something exclusively for six year olds.

Update

Here’s one of the likely scents to be smelled inside Ratatouille: L’Aventure Totalement Toquée de Rémy: oranges! This was confirmed to us by Jay Espindola, who’s involved with ITV’s This Morning programme on British TV, which often runs competitions promoting Disneyland Paris.

VIA Disneyland Paris Press

Soundbites about “challenging tourism climates” and “investing in growth strategies” aren’t all you’ll find the Euro Disney S.C.A. Annual Review. Published by the Disneyland Paris operating group each year, the splashy document is also filled with a host of fascinating and intriguing facts and figures about the resort, its parks, its Cast Members and its visitors.

You can browse the 2013 Annual Review now online. Surprisingly, this year breaks with tradition and abandons the usual overblown website dedicated to the report (last year complete with Philippe Gas video intro) and presents it just as a standard e-brochure. We’d love to know the figure for how much cash that decision wisely saved. But instead, here’s our quick pick of the key figures and fun facts of 2013 at Disneyland Paris…

• Disneyland Paris has now been visited more than 275 million times
• Between 2009 and 2013, around €510 million has been invested in the maintenance and development of the destination
• There are over 14,000 Cast Members working over 500 different professions; 6,454 employees were hired in 2013
• Inclusivity: Over 581 workers are disabled, an increase of over 50% since 2007, whilst 53 “seniors” aged over 50 were hired in 2013
• Climbing the ladder: 80% of Managers and Senior Managers present in 2013 had been promoted internally, while the group hired 458 local residents who had experienced long-term unemployment
• Val d’Europe now has 30,000 residents and provides 28,000 jobs
• Hotel refurbishment programme is on-going, covering all 5,800 rooms, with all 1,100 rooms of Disney’s Newport Bay Club to be completed in 2014
• 14.9 million visitors in 2013 (down from 16 million in 2012 and 15.6 in 2011)
• Hotel occupancy down to 79.3% in 2013, from 84% in 2012 and 87.1% in 2011
• Guest spending continues to grow: the average guest spends €48.14 in the parks and €235.01 per room in the Disney Hotels
• Interest charges on the group’s debt were reduced by €20.4 million in 2013 thanks to the €1.3 billion refinancing by The Walt Disney Company in 2012
• According to questionnaires, 63% of guests were “extremely” and “very” satisfied with their visits; 89% of guests would “definitely” and “probably” come back
• Disney Dreams! scored a 92% guest satisfaction rating for fiscal year 2013
• 4 million items have been sold at World of Disney since its opening in 2012
• Staffed 24 hours a day by 200 Cast Members, the “Hercules” warehouse complex is more than 15 times the size of an Olympic swimming pool; in 2013 it was refitted with dimming, sensing, low-energy lighting by partner Osram
• Scheduled for completion in late 2015, the fifth Val de France hotel, to be operated by B&B Hotels, will add 400 rooms to the resort
• 90% of the land at Villages Nature will not be built on; the Center Parcs joint project will be developed in several phases over the next 20 years
• 87 milion gallons of drinking water are expected to be saved each year once the new backstage water treatment and recycling plant becomes fully operational
• Ratatouille: l’Aventure Totalement Toquée de Rémy will be “by far the most advanced and sophisticated thing we’ve ever done from a ride integration standpoint. It will offer guests a totally immersive experience into a Disney•Pixar adventure” — Joe Schott, Senior Vice President & Chief Operating Officer
• “This never-before-seen family attraction will magically shrink guests to the size of the movie’s adorable star, Rémy. They will then be whisked off for a multi-sensory spin around the kitchens of Chef Gusteau”

Last, but not least, the geographical split of theme park visits, where France has broken 51% leaving all other feeder nations languishing. It’s fascinating to look back ten years to the results from the 2003 Annual Review and see how dramatically the breakdown has shifted.

Where once 22% of visitors were from the United Kingdom, now that percentage is a tiny 14%. Worse for Germany; its percentage share has halved from 6% to 3% in 2013. Italy and Spain meanwhile used to make up 9% together and have now increased to 11%, mainly thanks to a boom in visitors from Spain begun a few years ago, but which now appears to have ebbed away, in line with the country’s economy, to 8%.

Attendance figures in 2003 were 12.4 million, so 22% would give an estimated 2,728,000 British guests for the year. The same calculation for 14% of the 14.9 million guests in 2013 gives 2,086,000 guests crossing the channel. Far from a scientific, watertight calculation, obviously, but you could see it suggesting that roughly 654,720 fewer visitors from the UK went to Disneyland Paris in 2013 compared to ten years ago, a 24% drop.

Overall, with 49% of visitors now coming from outside France in 2013 versus 61% in 2003, you could estimate the resort’s entire non-domestic park attendance has actually fallen by over a quarter of a million guests in the past ten years, from 7.6 million in 2003 to 7.3 million in 2013. In the same period, meanwhile, you could estimate attendance from within France has grown by a huge 2.8 million guests, from 4.8 million to a strong 7.6 million visitors.

Clearly it is time Disneyland Paris took a few of its œufs out of its panier and worked on growing visitor numbers from other countries too, if only back to the levels they were ten years ago.

That’s not something even Rémy can do alone, or is it?

SOURCE Euro Disney S.C.A. Annual Review 2013, Full PDF (7.9MB download)

Euro Disney S.C.A. published its First Quarter results yesterday for the 2014 fiscal year, with the Disneyland Paris operating group announcing a series of disappointing drops across the board, helped only by some modest guest spending increases.

Covering the period from 1st October to 31st December 2013, the first quarter saw overall Resort revenues fall by 5% to €304.9 million, from €320.7 million in the same period the previous year. For the Theme Parks segment it was less severe, with a drop of just over 3%, while the Hotels and Disney Village saw the worst results with an almost 6% drop in revenues.

With a 9.6 percentage point decrease in hotel occupancy, equating to 51,000 fewer room nights old compared to the previous year, an increase of 6% in average spending per room might look like the only good news here. But even this rise was due only to higher daily room rates, and actually offset by lower spending on food and beverage.

In the parks, attendance decreased by 7%. Though this quarter marks the first results since the end of the 20th Anniversary on 30th September 2013, this figure must still be disappointing given the extra investments made to the Halloween and Christmas seasons, arguably now at their strongest for years. Average spending per guest increased by 4%, however, with Euro Disney S.C.A. pointing to not just higher admissions prices but (at long last) higher spending on merchandise, too.

In his standard statement, Philippe Gas, Chief Executive Officer of Euro Disney S.A.S., said:

“In a still challenging economic environment, we realized lower attendance and occupancy as compared to last year, which resulted in a 5% decrease in resort revenues. However our strategy aimed at increasing guest contribution helped us offset some of the attendance and occupancy weakness as we achieved record guest spending in both our parks and hotels for a first quarter.

Even though we remain prudent given the current economic environment, we believe the fundamentals of our business are strong and we are confident in our long-term strategy focused on investing in the guest experience. The opening of our new Ratatouille-themed attraction this summer fully reflects this growth strategy.”

What appears evident, from the hotel results in particular, is that visitors are more careful than ever about how they spend their money and whether they actually get value back. For an experience like Disneyland Paris, visitors are probably more willing to splash out on a luxury like a Disney Hotel stay, even though they know the value-for-money is questionable. But only up to a point.

And after such a large initial outlay, most will inevitably then reign in spending on extras — meals, shows, merchandise — and scrutinise every Euro spent. Getting greedy with that initial booking price could mean a loss in spending throughout the entire trip. Or it could, more and more often it seems, mean that the initial hotel booking never takes place at all — another company gets the revenue and the room night — or, worst case, the visitor decides not to visit Disneyland Paris at all.

We have, at least, seen a slight shift in hotel package promotions away from huge discounts of up to 40%, which surely only eroded the perceived brand value, and towards “added value” offers like free Half Board Meal Plans or extra nights. More like this would be welcome — rather than taking Euros off a booking, why not offer that as “free” spending money in the parks on a gift card?

Could Ratatouille: The Ride be the saving grace of 2014? Intriguingly, this press release suddenly changes the wording to an opening date of “early Summer”. With results like these, the sooner they can get something of that “growth strategy” on the table, the better.

VIA Disneyland Paris Corporate (PDF Press Release)

Happy New Year! It’s officially 2014 at Disneyland Paris and we’ve got the perfect reason to celebrate. This is the year Walt Disney Studios Park welcomes a brand new, world-exclusive dark ride, Ratatouille: L’Aventure Totalement Toquée de Rémy, and today is the day — midnight precisely — our embargo is lifted on a new official press release for this eagerly-awaited attraction.

Disneyland Paris published a press release finally announcing the attraction back in February, but since then we’ve been given an official name and an exciting marketing visual. Today’s press release for “l’Aventure Totalement Toquée de Rémy” therefore is the first to really get the attraction’s concept (much-discussed and well-known in fan circles) into official print… along with the all-important final names for its adjoining restaurant and shop.

The world of Ratatouille comes to Disneyland Paris in 2014

Next summer, Disneyland Paris will unveil a major new attraction and mini-land inspired by the Oscar-winning Disney•Pixar film Ratatouille. The film, directed by Brad Bird, tells the tale of Rémy, a young rat who has amazing talents in the kitchen and dreams of one day becoming a great chef.

This leads to a fun but perilous journey that eventually lands him as the head chef of one of the most famous restaurants in Paris. Now Rémy has arrived at Walt Disney Studios Park to share his culinary delights and crazy adventures with the entire family.

On the attraction Ratatouille: L’Aventure Totalement Toquée de Rémy, guests will shrink down to the size of a rat and join Rémy and his friends as they scurry through the kitchen, dining room, and walls of Gusteau’s famous Parisian restaurant, all the while trying to avoid the nemesis from the film, Chef Skinner. This first of its kind Disney attraction will immerse guests into an animated world like never before as they experience what it’s like to be a rat in a human sized world.

The attraction is located in a new corner of Toon Studio that’s been transformed into a Ratatouille-inspired version of the City of Light. In addition to the attraction, this mini-land also features a shop, Chez Marianne Souvenirs de Paris, and a rat-scale themed table service restaurant, Bistrot Chez Rémy. The restaurant, which is the only one of its kind across Disney Parks worldwide, is directly adjacent to the attraction and serves the “little chef’s” famous dish, ratatouille.

After Crush’s Coaster, Cars Race Rally and Toy Story Playland, Ratatouille will be the fourth attraction at the Walt Disney Studios Park inspired by a Disney•Pixar film. Disneyland Paris will once again combine its narration skills with state-of-the-art technology to offer the best possible experience.

Next summer, join us for Ratatouille: L’Aventure Totalement Toquée de Rémy, only at Walt Disney Studios Park, Disneyland Paris.

So that’s “Bistrot Chez Rémy” for the restaurant, located in the same building as the ride, and “Chez Marianne Souvenirs de Paris” for the boutique, located next door in part of the former costuming workshops. The whole Parisian quarter at the back of Toon Studio has come along remarkably in recent months, its finely detailed façades now rich in colour and life.

If only we could take a peek inside those walls…

The attraction and restaurant open Summer 2014, with the boutique following in Autumn 2014.

Explore our past news articles here!

PHOTOS VIA @InsideDLParis

Looking for the biggest Disneyland Paris breaking news this year? Here it is. “Ratatouille: L’Aventure Totalement Toquée de Rémy” will be the full official title of the resort’s much-anticipated 2014 attraction and what you see above is the very first marketing visual for this 150 million-euro Walt Disney Disney Studios Park dark ride.

Confirming key details about the ride system, design and story which have been rumoured at length since as far back as 2008, the image and information was first shared by Disneyland Paris itself in unprecedented posts on its official Facebook and Twitter accounts earlier this evening.

Picturing Rémy, the lead rat in the Brad Bird-directed 2007 Pixar animation, jumping forward holding a cork, it depicts a rounded, flattened, rat-shaped ride vehicle capable of transporting six guests. Behind, the fiery chef Skinner looms over with a rolling pin — no doubt an example of the huge video projection effects expected to be demonstrated within the vast new showbuilding at the back of the park’s Toon Studio, next to the existing Toy Story Playland, to be augmented with larger-than-life physical props.

As for that long-winded title, don’t despair — it may yet prove to be a moniker only seen in French promotions, or right at the entrance of the attraction. Disneyland Paris has past form with the rambling “La Tour de la Terreur: Un Saut dans la Quatrième Diménsion” (The Twilight Zone Tower of Terror) and even the nearby tongue twister Cars Quatre Roues Rallye, which was always promoted to English-speaking markets as “Cars Race Rally”.

One final piece of information: 2014. That’s still as specific as Disney will be with the projected opening date — though many would expect it not to be early in the year, despite the rapidly-materialising Parisian street scene, given the technical complexity of the world-exclusive ride experience within.

• Nourish your memory with our Ratatouille dark ride news archive, including the first piece of “real” exterior concept art and the official announcement from February this year